Shivam Kumar

Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered search platforms.

He has spent over a decade working in marketing, focusing on SEO, growth systems, product marketing, and marketing analytics. His work has largely centered around helping companies build scalable inbound growth channels and better understand how customers discover their products online.

Early Career

Shivam started his career as a freelance marketer, working with startups and small businesses on SEO, email marketing, and digital growth strategies.

Working directly with founders and lean marketing teams gave him early exposure to the real challenges companies face while trying to acquire customers online — limited resources, unclear attribution, and constantly changing search algorithms.

This hands-on experience shaped his approach to marketing: building systems and tools that make growth more measurable and repeatable.

Working at Adbrew

Shivam later joined Adbrew.io, an early-stage B2B ad tech startup focused on helping brands manage and optimize their Amazon advertising.

At Adbrew, he led both product and marketing initiatives, working closely with engineering and leadership teams to build features and drive growth.

During nearly five years at the company, he led numerous experiments across:

• SEO and organic growth
• AI-powered search workflows
• Product marketing and positioning
• Marketing automation and analytics
• Content-led inbound acquisition

This period gave him deep experience in how SaaS companies build inbound growth engines and scale customer acquisition through search.

Building Attribution Tools

While working in SaaS marketing, Shivam noticed a recurring problem: most companies struggled to understand where their leads and customers were actually coming from.

To solve this, he founded SourceLoop.ai, a lead attribution platform designed to help businesses track and analyze their marketing sources more accurately.

The experience of building SourceLoop deepened his understanding of marketing data, attribution challenges, and the importance of connecting marketing activities to business outcomes.

Founding Orchly

Orchly began as an internal tool built to support marketing and SEO workflows.

As search evolved and AI-powered discovery platforms began influencing how users find information, it became clear that traditional SEO tools were not designed for this new landscape.

Shivam built Orchly to help teams answer a few critical questions:

1. Where does our brand appear in search and AI-powered discovery platforms?
2. How does AI search interpret and represent our brand?
3. What content or signals influence these results?
4. What actions can improve our visibility?

Today, Orchly.ai helps brands monitor, analyze, and optimize their presence across both traditional search engines and emerging AI-driven discovery systems.

Areas of Expertise

• Shivam writes about topics including:
• SEO and organic growth
• AI search and generative engine optimization (GEO)
• Marketing attribution
• SaaS growth systems
• Content and inbound marketing strategies

His insights are based on years of experimentation working with startups, SaaS companies, and marketing teams building scalable inbound growth channels.