Copilot and AI-powered assistants were shown to influence well over 30% of all search interactions, reshaping how users find answers and choose brands.
The challenge is that Copilot visibility cannot be tracked with standard SEO tools. Rankings alone do not show whether your brand appears inside AI answers.
That is why new Copilot rank tracking tools exist.
In this guide, we cover the best tools to track Copilot visibility and understand how to improve it.
Best Copilot Visibility Tracking Tools Comparison
A quick side-by-side comparison of the most reliable tools for tracking how your brand appears inside Copilot answers.
| Tool | Copilot supported | Visibility depth | Automation | Actions & guidance | Starting price | Best suited for |
|---|---|---|---|---|---|---|
| Yes | Mentions, competitors, sentiment, citations + SEO data | AI agents | Action Center | $89 / month | Teams serious about growing Copilot + AI visibility with SEO and execution in one place | |
| Yes | Brand visibility, sentiment, diagnostics | No | Insights only | $500 / month | Enterprise brands focused on monitoring and brand safety | |
| Yes | Mentions, competitors, citations (weekly) | No | Monitoring only | $20 / month | Beginners checking Copilot visibility at low cost | |
| Yes | Prompt history, citations, crawler data | Limited | Manual | $89 / month | Teams needing deep monitoring without automation | |
| Enterprise | Narratives, sentiment, citation intelligence | Good | Yes | Enterprise | Large brands needing deep AI narrative analysis | |
| Yes | Keyword-level visibility (weekly) | No | Pulse check | $79 / month | SMBs testing AI visibility for the first time |
1. Orchly.ai
Orchly.ai is a SEO and GEO analytics and automation platform built for teams who want to understand how their brand shows up in AI assistants like Copilot, and then do something meaningful with that data.
At a basic level, Orchly tracks your visibility across multiple AI models. It runs your prompts daily and shows where your brand appears in AI responses, which competitors are mentioned alongside you, and how often each brand shows up.
You can clearly see share of voice, changes over time, and patterns across prompts and topics related to your brand.
It also goes deeper into how AI talks about brands.
You can see whether mentions are positive, neutral, or negative, the main sentiment themes AI uses, and which sources are being cited when answers are generated. This helps explain not just if you appear, but how you are being framed compared to competitors.
Where Orchly really stands apart is what it does after reporting
Instead of stopping at analytics, Orchly leans heavily into optimization and automation. There is a dedicated Action Center that turns visibility gaps into concrete work. For example, it shows:
- Content you should create because you are not ranking well or AI prefers a format you are missing
- Pages that exist on your site but are not being used or referenced by AI models
- External sources that AI frequently cites for competitors where your brand is missing
- Reddit threads, LinkedIn posts, and community discussions that AI search pull from often
A lot of this is powered by comparing AI visibility data with your sitemap and SEO signals, so the suggestions are grounded in what already exists on your site.
You can take these actions manually, or you can use Orchly’s AI agents.
With a click, you can assign an agent to handle specific tasks.
For example, an article-writing agent can research a topic deeply, analyze SERPs, understand language patterns, follow your brand voice, and produce a long-form article designed to work for both SEO and AI search.
The output includes internal links and trusted external references, and you stay in control before anything is published.
Once content is live, Orchly closes the loop. You keep monitoring how visibility changes across Copilot and other AI models, then decide on the next set of actions.
Pricing: Pricing starts at $49 per month
Best suited for: Teams that are serious about growing AI search visibility and want one platform that combines SEO data, AI visibility analytics, and hands-on execution without jumping between multiple tools.
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2. Scrunch
Scrunch AI is a polished AI visibility monitoring platform that feels very enterprise-oriented from the first login.
The interface is clean, modern, and easy to navigate, which makes it approachable even though it is built for larger teams. You can quickly see where your brand shows up across AI platforms and how that presence changes over time.
Copilot tracking is available in Scrunch’s Growth plan, which starts at $500 per month. This pricing alone positions Scrunch firmly in the enterprise category.
Scrunch tracks brand visibility across major AI systems including ChatGPT, Claude, Perplexity, Google AI Mode, and Copilot. Monitoring runs daily, so the data stays fresh and is useful for spotting changes early.
One area where Scrunch does well is diagnostics.
It highlights content gaps, inconsistent brand mentions, and potential misinformation in AI answers. You can also compare visibility against competitors and track sentiment trends over time. For teams focused on brand safety and visibility awareness, this is valuable.
Scrunch also integrates with Google Analytics GA4 to show how AI platforms interact with your site. You can see crawler activity and some referral signals, which helps connect AI visibility with real site behavior, even though it stops short of full ROI attribution.
What I liked about Scrunch
- Clean, intuitive interface
- Daily AI visibility tracking across multiple platforms
- Copilot included in Growth plan
- Useful sentiment and brand safety signals
- GA4 integration for AI-related traffic and crawler visibility
Where Scrunch falls short
- High starting price at $500/month
- More insight than execution
- Limited automation or content action workflows
- Better suited for monitoring than optimization
Pricing: Growth plan at ~$500/month (includes Copilot tracking)
Best suited for: Enterprise brands and agencies that want reliable Copilot and AI visibility monitoring, strong diagnostics, and clean reporting, and are comfortable handling execution outside the tool.
3. Rankscale
Rankscale is one of the simplest and most affordable tools I tried for AI visibility tracking.
It is built for monitoring, not optimization. If your main goal is to understand whether your brand shows up in AI answers and how that changes over time, Rankscale does that without complexity.
What stood out immediately is pricing and access. Even on the base plan, Rankscale includes most major AI models, including Co-pilot, Grok, ChatGPT, Gemini, Perplexity, and others. Many tools split model access across higher tiers, but Rankscale keeps it simple.
Setup is straightforward. You define your brand and prompts, and the platform tracks:
- How often your brand appears in AI responses
- Which competitors are mentioned alongside you
- Citations and basic sentiment context
- Historical trends so you can see movement over time
The dashboard is clean and easy to share. It works well for quick checks, reporting, or internal updates without needing much explanation.
The main limitation is update frequency. Rankscale runs on a weekly refresh. In fast-moving categories where AI responses change daily, this can feel slow. You get a good directional view, but not real-time signals.
Another thing to be aware of is actionability. Rankscale does not tell you what to create, update, or fix. There are no recommendations, automation, or execution features. It shows you what is happening, and the rest is up to you.
What I liked about Rankscale
- Very affordable starting price
- Most AI models included in the base plan
- Simple setup and clean interface
- Clear visibility into brand mentions, competitors, and citations
- Useful historical view for trend tracking
Where Rankscale falls short
- Weekly updates only
- No guidance on how to improve visibility
- No content, outreach, or optimization support
- Best for monitoring, not growth
Pricing: $20/month for 480 responses
Best suited for: Founders, early-stage startups, and small teams who want a low-cost way to check AI visibility and track trends, without needing deep analysis or automation.
4. Promptwatch
Promptwatch is built for teams that want to monitor AI responses closely, understand how answers change over time, and connect that visibility with basic SEO and crawl data.
The core of Promptwatch is prompt-level tracking.
You define the prompts you care about, and the tool runs them daily across most major AI models, including Copilot, ChatGPT, Claude, Gemini, Perplexity, and others. You can open any prompt and see the full historical responses.
Promptwatch also does a solid job with citations.
For each response, you can see which sources are being referenced and how those sources change over time. This is helpful for understanding which sites AI trust in your category.
Where Promptwatch goes beyond simple monitoring is analytics.
You can see how different AI crawlers are visiting your site, which pages they access, and how often.
When you connect Google Search Console, you can view organic performance alongside AI visibility.
You can also connect your sitemap to track page-level signals like crawl status and basic performance metrics.
What I liked about Promptwatch
- Daily prompt-level tracking with full response history
- Broad AI model coverage in the base plan
- Clear citation visibility and historical comparisons
- AI crawler analytics showing how bots interact with your site
- Google Search Console and sitemap integrations
- Consistent product updates and steady improvements
Where Promptwatch falls short
- Limited guidance on what to do with the data
- Content and optimization features feel generic
- Sentiment analysis lacks depth
- No strong action or automation layer
Pricing: $89 per month
Best suited for: Teams that want detailed, daily AI visibility monitoring across many models, plus SEO and crawler context, and are comfortable turning insights into actions on their own.
Want your content to perform better on Google and AI search?Orchly’s AI agents create and optimize content, with humans in the loop.Create Free Orchly account
5. Profound
Profound is a serious, enterprise-grade AI search intelligence platform.
It is not built for quick checks or lightweight monitoring. It is built for brands that care deeply about how AI systems talk about them, why they are being cited, and how narratives form across different AI answers.
Profound tracks AI visibility across major AI platforms, but it is important to know that Copilot tracking is only available on their enterprise plans. This already puts Profound in a different category compared to tools meant for smaller teams or early experimentation.
Where Profound really stands out is depth.
Instead of just counting mentions, it focuses on understanding how AI answers are constructed, which sources are trusted, how competitors are framed, and how sentiment and narratives evolve over time. You can inspect full responses, see citation patterns, and understand why certain brands are positioned as authorities.
The sentiment analysis is one of the strongest I have seen. It goes beyond positive or negative labels and looks at themes, language patterns, and how AI describes your brand versus competitors. For regulated industries or high-stakes brand categories, this level of clarity matters.
What works well in Profound
- Very deep AI answer and citation analysis
- Strong narrative and sentiment intelligence
- Clear visibility into why competitors are favored
- Designed for strategic, long-term AI search understanding
- High data quality and enterprise reliability
Where Profound falls short
- Copilot tracking only available on enterprise plans
- No built-in content creation or automation layer
- Not accessible for small teams or early-stage brands
- Requires experienced teams to act on insights
Pricing: starting at $99 but co-pilot tracking only in enterprise plan
Best suited for: Large brands and enterprises that need deep AI narrative intelligence, including Copilot visibility, and already have teams in place to execute on insights outside the platform.
6. LLMrefs
LLMrefs is another lightweight Co-Pilot rank tracking tools I tested.
It is built for teams that want a quick pulse check on whether their brand appears in AI answers, without dealing with complex setup, prompts, or workflows.
The platform takes a keyword-first approach.
Instead of tracking full prompts and conversations, you add brand names abd keywords, and LLMrefs shows how often your brand appear across different AI models.
If you come from a traditional SEO background, this will feel familiar. You get a simple dashboard that shows visibility, competitor mentions, and which domains are being cited.
That simplicity is both the strength and the main limitation.
LLMrefs is good at answering a basic question.
“Are we showing up at all in AI responses?”
It is not built to explain why you are showing up, how the answer was formed, or what to change next.
Updates run on a weekly cadence, which works for high-level tracking but makes it harder to react quickly when AI answers shift.
What works well in LLMrefs
- Very easy setup with almost no learning curve
- Low cost compared to most AI visibility tools
- Broad AI model coverage for basic monitoring
- Simple dashboards that are easy to explain to non-technical teams
- Free utilities for quick checks
Where LLMrefs falls short
- Keyword-level tracking misses real prompt context
- Slower data refresh compared to other tools
- No sentiment or narrative insight
- No guidance on what content to create or update
Starting price: ~79/month for 50 Keywords tracking AI visibility
Best suited for: SMBs, solo marketers, and early-stage teams who want a low-cost way to check AI visibility without needing deep analysis or action recommendations.
How to choose the right Copilot visibility tracking tool?
It mostly depends on how seriously you want to invest in AI search visibility.
If you are just starting out and only want to check whether your brand shows up in Copilot answers, a lightweight tool is enough.
Tools like Rankscale give you basic signals such as mentions, citations, and simple trends.
If you already have an established brand and want to actively improve how Copilot talks about you, simple monitoring will not be enough.
This is where a platform like Orchly.ai fits better. It brings together Copilot visibility data and real SEO signals from Google Search Console in one place.
More importantly, it helps you turn insights into action through its Action Center and AI agents. You can see what content to create, what pages to refresh, and where to focus outreach, while staying fully in control of what gets published.
Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered discovery platforms. He has over a decade of experience in SEO, product marketing, and growth, and writes about AI search, generative engine optimization (GEO), and organic growth strategies.
Growth and marketing professional with experience in SEO, content strategy, and organic growth. Started my career as a freelance marketer helping businesses improve their online presence through SEO and content marketing. Currently Head of Growth at Orchly.ai, focusing on helping brands improve their visibility across search engines and AI-driven discovery platforms.
