Introducing Skills in Orchly AI

Your Brand Profile already tells Orchly how your company sounds.

It defines your voice, tone, messaging, and guidelines so every agent writes like your brand.

Skills solve a different problem.

They tell agents how a specific job should be done.

Think of the workflows your team repeats every day: competitor research, content briefs, comparison pages, launch announcements, or content audits. The process behind those tasks usually lives in someone's head or a document nobody remembers exists.

Skills turn those processes into reusable playbooks that any Orchly agent can follow.

Your Brand Profile is who you are.

A Skill is how you work.

Together, they help agents produce work that sounds like your company and follows your team's proven methods.

How Skills work

Think of a Skill as a small, named playbook your agents follow. The mechanics are simple on purpose.

Start with the prebuilt Skills. Orchly ships a starter set, so your team can begin applying them immediately and has real examples to lean on when you write your own.

Write your own. A custom Skill is just clear instructions for how a job should be done, in your words. No prompt-engineering degree required. If you can explain it to a new hire, you can write it as a Skill.

Reuse it across agents. Attach a Skill and any agent that uses it does the job your way, no matter who set the task or which model is behind it. The voice still comes from your Brand Profile; the method comes from the Skill.

Update once, applied everywhere. Tighten a Skill later and every agent that calls it improves at the same moment. You are editing one instruction, not chasing down five agents.

How teams use Skills

1. Teach an agent a specific deliverable

Pick something you produce often, a comparison page, a launch post, an AEO content brief, and write down how you make it: the structure, what to include, what to leave out, the order it goes in. The agent follows that shape every time. The voice still comes from your Brand Profile; the Skill carries the build.

2. Codify a research method

Your competitor research has a method: which engines and prompts to check, what to pull, and how to lay it out. Put it in a Skill and a research agent runs it the same way you would, on any competitor, on demand, then writes it into a document for you to refine.

3. Encode your guardrails

The claims you cannot make, the competitor language you avoid, the topics that need a second set of eyes. Codify them as a Skill, apply it everywhere you generate content, and save yourself the editing pass you would otherwise do every single time.

4. Capture your AEO playbook as you learn it

As your team figures out what actually moves your AI visibility, write those lessons into a Skill. New content reflects them automatically, and the hard-won knowledge does not walk out the door when someone changes roles or leaves.

5. Lower the bar for everyone else

A Skill lets a non-specialist produce expert-level output. Someone who has never tuned a prompt can apply your AEO Skill and get work that follows your standard, without having to learn the prompt engineering underneath it. That is how a good standard scales past the few people who invented it.

A good first Skill

Pick the one deliverable you make most often and write down how you make it: the structure, what goes in, what to leave out, the order. That is a Skill. Leave the tone and the words-to-avoid to your Brand Profile, where they already live.

How it fits together

It helps to see the layers. Agents do the work. Your Brand Profile gives them your voice on everything they produce. Skills give them your method for the specific jobs you repeat. Documents are where that work gets written and finished, with an agent in the room. Set your Brand Profile once for voice, add a Skill for each job you do the same way every time, and an agent can take a task from start to a finished draft that is both on-brand and done your way.

Get started

Pick one job you do the same way every time, a deliverable or a research routine, and write down how you do it. Attach that Skill to an agent and run a real task.

The create a custom skill guide shows you how. Leave the voice to your Brand Profile and let the Skill carry the method. The Skills a team writes end up being a quiet map of how it actually works, which is genuinely the most useful thing you could show us, so once you have built a few, I would love to hear what is in them.