ChatGPT Visibility

ChatGPT Brand Visibility Tracker

See when ChatGPT recommends your brand, which pages it cites, and how your products show up in shopping answers for the prompts your buyers type.

Orchly dashboard tracking brand mentions and citations in ChatGPT answers
Trusted by 500+ Brands and Agencies across the globe

How it works

From sign-up to your first ChatGPT brand visibility insights

No demo needed. Add your brand and start seeing what ChatGPT tells your buyers.

Step 01

Connect your brand

Add your brand, competitors and the topics you sell into. Orchly builds a prompt library and runs it in ChatGPT with web search on.

Brand setup
Brand HubSpothubspot.com
Competitors salesforcepipedrivezoho
Topics CRMSales emailSmall teams
Prompt library 0126 prompts

Step 02

Get your ChatGPT action plan

See which prompts name you, which sources ChatGPT cites instead, and a ranked list of fixes, from crawler access to pages worth writing.

Action plan
Visibility gaps YouTop rival
best CRM for small teams −46
CRM with email tracking −26
HubSpot alternatives −6
Added to your planWrite a HubSpot vs Pipedrive comparison

Step 03

Create, publish, grow

Draft the missing pages with Orchly’s agents, publish to your CMS and watch your ChatGPT visibility climb week after week.

AI visibility
ChatGPT visibility ▲ 14 pts
Add a pricing table ChatGPT can quote Answer “best CRM for small teams”
W1W4W8

What you can track in ChatGPT

Every ChatGPT answer that names you, or leaves you out

Run the prompts your buyers type into ChatGPT on a schedule and see mentions, sources, product results and the visits ChatGPT sends you.

Track the prompts buyers ask ChatGPT and your position in each answer

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
best project management tool for remote teams Comparison 82% #1
notion vs asana for a small startup Versus 64% #2
how to plan a product roadmap How-to 41% #3
free kanban board for freelancers Pricing 18% #6
sprint planning tools that aren’t jira Alternatives 0% —

See which pages ChatGPT links as sources yours, competitors’ and review sites

Citations Last 30 days
SourcesDomainsOpportunities
Total citations
1,284▲ 9%
Cited domains
312▲ 14
Your citation share
18%▲ 3%
39 Citation Opportunities
Zapier
6 best note-taking apps in 2025
zapier.com/blog/best-note-taking-app
72%
Yes
Reddit
Thoughts on asana vs. notion?
reddit.com/r/Notion/9234cf
68%
No
Efficient
10 Project Management Software
efficient.app/best/project-management
66%
No
NY Times
Companies Are Pouring Billions...
nytimes.com/2025/08/13/business
61%
Yes
Most cited domainsShare
1 reddit.com 22% ▲ 3%
2 g2.com 14% ▲ 1%
3 zapier.com 11% ▼ 2%
4 youtube.com 9% ▲ 2%
5 wikipedia.org 7% ▲ 1%

Check your products in shopping answers price, merchant and rank per prompt

AI Shopping Last 30 days
BrandsMerchantsProductsPrompts
Brand visibility
41%▲ 5%
Products ranked
18▲ 3
Avg position
#2.8▲ 0.4
Brand visibility trendAI Shopping
W1W4W8W12
Product Visibility Rank
AirPods Pro 2 92% #1
WH-1000XM5 78% #2
QuietComfort Ultra 64% #3
Galaxy Buds3 Pro 57% #4

Read how ChatGPT describes your brand the strengths and caveats it mentions

Sentiment Last 30 days
OverviewBy platformThemesMentions
Brand sentimentAll platforms
74
Score
Positive
67%
Neutral
16%
Negative
17%
Top Positive Mentions
Reliable 89
Easy to Use 72
Fast 68
Top Negative Mentions
Pricing 24
Complex 18
By platform Positive Neutral Negative
ChatGPT 72%
Claude 69%
Perplexity 61%
Gemini 58%
Grok 49%

Count OAI-SearchBot visits and real clicks from chatgpt.com, page by page

AI Traffic Last 7 days
TrafficLogsSettings
ChatGPT
Humans1,840▲ 14%
Bots6,420▲ 22%
Claude
Humans920▲ 9%
Bots2,180▲ 16%
Perplexity
Humans1,260▲ 11%
Bots1,940▲ 12%
Google
Humans4,210▲ 4%
Bots3,560▼ 3%
Traffic trend Humans Bots
MonTueWedThuFriSatSun
Visibility by bot
14.1Kcrawls
ChatGPT46%Claude24%Perplexity18%Google12%

Get recommended by ChatGPT

Four things that decide whether ChatGPT can cite you

Most of them live in your robots.txt and your product data, not in your copy.

Allow OAI-SearchBot

OpenAI says sites that block it won’t be shown in ChatGPT search answers. Blocking GPTBot only opts you out of training.

Submit a product feed

OpenAI’s Agentic Commerce feed spec accepts CSV, TSV, XML or JSON, so your catalog can appear in shopping answers.

Apply for Instant Checkout

Buyers purchase inside the chat while you stay the merchant, and OpenAI says fees don’t influence product results.

Allowlist, don’t IP-block

OpenAI publishes IP ranges for its crawlers, so let them through your firewall rather than blocking by address.

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

How do I check if ChatGPT mentions my brand?

Add the prompts your buyers ask, like “best CRM for small teams”, and Orchly runs them in ChatGPT every day. You see whether your brand is named, where it sits in the answer and which sources ChatGPT cited. For a quick one-off look, try the free ChatGPT rank tracker.

Which crawler controls whether my site appears in ChatGPT search?

OAI-SearchBot. OpenAI says sites that block it won’t be shown in ChatGPT search answers. GPTBot is a separate crawler that only collects training data, and ChatGPT-User fetches a page when a person’s request needs it.

Can I block GPTBot and still show up in ChatGPT?

Yes. Blocking GPTBot keeps your content out of model training, but as long as OAI-SearchBot is allowed your pages can still be found and cited. OpenAI notes that robots.txt changes take about 24 hours to apply.

How does ChatGPT show its sources?

Answers that use search carry inline citations, with more links under Sources at the end of the reply. Orchly records those citations, so you can see which of your pages, and which competitor or review pages, ChatGPT relies on.

Does Orchly track ChatGPT Shopping results?

Yes. For buying prompts, Orchly captures the products ChatGPT shows, their price and merchant, and where your products rank against competitors.

Why not just check ChatGPT myself?

ChatGPT’s answers change with wording, location and time. Orchly runs the same prompts on a schedule from the locations you pick, captured from the ChatGPT interface rather than the API, so every comparison is like for like.

How many people use ChatGPT?

OpenAI said in February 2026 that ChatGPT had passed 900 million weekly active users, which is why it’s usually the first AI engine brands track.