Claude Visibility

Claude Brand Visibility Tracker

Find out whether Claude names your brand when professionals research tools and vendors, and which of your pages it quotes as a source.

Orchly dashboard tracking brand mentions and quoted sources in Claude answers
Trusted by 500+ Brands and Agencies across the globe

How it works

From sign-up to your first Claude citation and visibility report

No demo needed. Add the detailed questions buyers research and see what Claude says.

Step 01

Connect your brand

Add your brand, competitors and the detailed questions buyers research. Orchly runs them in Claude with web search on and keeps every quoted source.

Brand setup
Brand Snowflakesnowflake.com
Competitors databricksgetdbtclickhouse
Topics Data warehousedbtAnalytics
Prompt library 0126 prompts

Step 02

Get your Claude action plan

See where Claude shortlists competitors, the passages it quotes from their pages, and a ranked list of pages and facts to add.

Action plan
Visibility gaps YouTop rival
warehouse for dbt teams −36
warehouse pricing per TB −29
dbt setup guide −16
Added to your planAllow Claude-User in robots.txt

Step 03

Write quotable pages

Publish clear, specific pages Claude can quote, keep Claude-SearchBot allowed and follow your share of Claude’s answers over time.

AI visibility
Claude visibility ▲ 14 pts
State key facts in one sentence Add benchmark numbers
W1W4W8

What you can track in Claude

See how Claude talks about you to people doing real research

Claude handles long, detailed questions, so its answers compare vendors closely. Track the prompts, the quoted sources and the competitors in each one.

Run research-style prompts in Claude the long, specific ones buyers actually ask

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
best project management tool for remote teams Comparison 82% #1
notion vs asana for a small startup Versus 64% #2
how to plan a product roadmap How-to 41% #3
free kanban board for freelancers Pricing 18% #6
sprint planning tools that aren’t jira Alternatives 0% —

See the passages Claude quotes and the page each one came from

Citations Last 30 days
SourcesDomainsOpportunities
Total citations
1,284▲ 9%
Cited domains
312▲ 14
Your citation share
18%▲ 3%
39 Citation Opportunities
Zapier
6 best note-taking apps in 2025
zapier.com/blog/best-note-taking-app
72%
Yes
Reddit
Thoughts on asana vs. notion?
reddit.com/r/Notion/9234cf
68%
No
Efficient
10 Project Management Software
efficient.app/best/project-management
66%
No
NY Times
Companies Are Pouring Billions...
nytimes.com/2025/08/13/business
61%
Yes
Most cited domainsShare
1 reddit.com 22% ▲ 3%
2 g2.com 14% ▲ 1%
3 zapier.com 11% ▼ 2%
4 youtube.com 9% ▲ 2%
5 wikipedia.org 7% ▲ 1%

Know who Claude puts next to you in shortlists and head-to-head answers

Competitors Last 30 days
Share of voiceHeatmapHead to head
Share of voice
38%▲ 4%
Rank vs competitors
#1▲ 1
Prompts won
46▲ 8
Visibility by platformHeatmap
Shopify
WooCommerce
BigCommerce
ChatGPT ChatGPT
88%
68%
62%
Gemini Gemini
85%
65%
58%
Perplexity Perplexity
92%
72%
68%
Claude Claude
82%
64%
60%
Grok Grok
75%
61%
56%
Share of voice5 brands
1 ShopifyYou 38% ▲ 4%
2 WooCommerce 27% ▲ 1%
3 BigCommerce 16% ▼ 2%
4 Wix 11% ▲ 1%
5 Squarespace 8% ▼ 1%

Check the caveats Claude attaches on pricing, limits and fit

Sentiment Last 30 days
OverviewBy platformThemesMentions
Brand sentimentAll platforms
74
Score
Positive
67%
Neutral
16%
Negative
17%
Top Positive Mentions
Reliable 89
Easy to Use 72
Fast 68
Top Negative Mentions
Pricing 24
Complex 18
By platform Positive Neutral Negative
ChatGPT 72%
Claude 69%
Perplexity 61%
Gemini 58%
Grok 49%

Tell Claude-User fetches from real visits and see which pages Claude reads

AI Traffic Last 7 days
TrafficLogsSettings
ChatGPT
Humans1,840▲ 14%
Bots6,420▲ 22%
Claude
Humans920▲ 9%
Bots2,180▲ 16%
Perplexity
Humans1,260▲ 11%
Bots1,940▲ 12%
Google
Humans4,210▲ 4%
Bots3,560▼ 3%
Traffic trend Humans Bots
MonTueWedThuFriSatSun
Visibility by bot
14.1Kcrawls
ChatGPT46%Claude24%Perplexity18%Google12%

Get cited by Claude

How to make your pages easy for Claude to quote

Anthropic documents its crawlers clearly, and Claude’s citations point to specific passages.

Allow Claude-SearchBot

Anthropic says blocking it reduces your visibility in Claude’s search results.

Allow Claude-User

It fetches pages when someone asks Claude about them. Block it and those answers can’t read your site.

Write quotable passages

Citations carry a short quoted snippet, so put key facts in clear, self-contained sentences near the top.

Use robots.txt, not IP blocks

Anthropic warns IP blocking can stop its bots reading robots.txt, and it publishes its real bot IPs.

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

How can I see if Claude recommends my brand?

Add the research-style prompts your buyers use and Orchly runs them in Claude with web search on. You see whether you’re named, how you’re described and which pages Claude cited.

What’s the difference between ClaudeBot, Claude-User and Claude-SearchBot?

ClaudeBot collects content for model training. Claude-SearchBot crawls to improve Claude’s search results, and Claude-User fetches a page when a person asks about it in a chat. Anthropic says blocking either of the last two reduces your visibility.

If I block ClaudeBot, will I disappear from Claude?

No. Blocking ClaudeBot keeps future content out of training. Whether you appear in answers depends on Claude-SearchBot and Claude-User, so leave both allowed if you want to be cited.

How does Claude cite sources?

Web answers include citations with the source URL and the text Claude used from it. That’s why short, factual passages tend to be the parts of a page that get quoted.

Why track Claude separately from ChatGPT?

The two search differently and often recommend different brands for the same question. Claude is widely used for work and research, so it matters most for B2B and considered purchases.

Can a company switch off Claude’s web search?

Yes. Admins on Claude Team and Enterprise plans can turn web search off for their organization, which is one reason answers can differ from one user to the next.

Is Claude tracking in the base plan?

Claude is available as an on-demand add-on. ChatGPT, Google AI Overview and Perplexity come with the base plan.