SEO & GEO Optimizer

SEO & GEO Content Optimizer for Google and AI Search

Score every draft against the pages that rank, cover the terms they use, rewrite weak sections with Ask AI, and publish straight to your CMS.

Orchly content editor with a content score of 73, SEO and GEO optimization scores and on-page metrics
Trusted by 500+ Brands and Agencies across the globe

What the optimizer does

Optimize a draft for Google and AI answers in one editor

Write, score, fix and publish without switching between tools.

Score every draft for SEO and GEO and aim for 70 or higher

Content Editor ✓ Saved Approve
BIU H2H3 Meta
How to Track UTM Parameters in HubSpot
Priya Shah · Jan 12, 2026

UTM parameters tell HubSpot exactly which campaign brought each contact in. Set them up once and every report shows the real source of your pipeline, not just “direct traffic”.

BIAsk AI
What are UTM parameters?

They’re five short tags added to a URL: source, medium, campaign, term and content.

Cover the terms top pages use with covered vs target counts

Content Editor track utm parameters in hubspot
OptimizeSERPOutlineMeta
Word count
2,5201,800–2,800
Headings
115–17
Links
148–20
NLP terms
7480–100
Entities & terms Type Covered vs target Status
Tutm parameters Primary 4 / 3 Covered
Thubspot tracking url Entity 2 / 2 Covered
Tutm campaign Term 3 / 2 Covered
Tcampaign attribution Term 1 / 3 Add 2
Tgoogle analytics 4 Entity 5 / 4 Covered
Tfirst-touch attribution Term 0 / 2 Add 2

See what ranks before you write and build your outline from it

Content Editor track utm parameters in hubspot
OptimizeSERPOutlineMeta
Top resultsGoogle · US
1 Create tracking URLs 1,240 words · 9 headings
2 UTM Parameters: The Complete Guide 3,860 words · 22 headings
3 How to use UTM codes in HubSpot 2,110 words · 14 headings
4 UTM Tracking for Beginners 2,740 words · 17 headings
Suggested outlineFrom top 10
H2 What are UTM parameters? ✓
H2 How to create UTM links in HubSpot ✓
H3 Using the tracking URL builder ✓
H2 Where to find UTM data in HubSpot reports +
H2 Common UTM mistakes to avoid +
H2 FAQ +

Fix the meta, then publish to WordPress, Webflow, Framer, Sanity or Ghost

Content Editor Publish ▾
OptimizeSERPOutlineMeta
MetaAll checks passed
Meta title 54 / 60 How to Track UTM Parameters in HubSpot (2026 Guide)
Meta description 148 / 160 Set up UTM parameters in HubSpot in five minutes, see which campaigns create contacts, and fix the mistakes that send leads to “direct”.
URL slug /blog/utm-parameters-hubspot/
SchemaArticleFAQPageHowTo
Publish to
WordPress
Webflow
Framer
S Sanity
G Ghost
Send to review first
ScheduleTue, Jan 14 · 9:00

See what the page earns once it’s live clicks, AI citations and Core Web Vitals

Page audit /pricing/
Search Console
Clicks
611▲ 14%
Impressions
19.8K▲ 9%
CTR
3.1%▲ 0.4
Position
#2▲ 1
AI search
AI citations
90▲ 22
AI bot visits
138▲ 31
AI human visits
211▲ 18%
Page speed & Core Web Vitals MobileDesktop
94
Largest Contentful Paint1.2s
Interaction to Next Paint96 ms
Cumulative Layout Shift0.02
Time to First Byte0.18s

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

Beyond the editor

Link, query and report on your content

Add internal links automatically, ask Claude which drafts still need work, and share progress with clients.

Internal links

Link to your published pages found in your sitemap

Link suggestions 2 open Filter
  • lead source tracking Internal/blog/lead-source-tracking/ Done
  • attribution models Internal/blog/attribution-models/ Done
  • HubSpot tracking URLs Citationknowledge.hubspot.com In progress
  • UTM builder Internal/tools/utm-builder/ Approve
MCP

Ask Claude about your drafts from any MCP client

Claude Orchly MCP

Which drafts still need work before we publish?

orchly · list_documents

3 drafts are waiting. UTM tracking in Salesforce is missing an FAQ and 2 key terms.

Client reports

Show clients what you shipped branded and ready to send

N Northwind Commerce Content report · June 2026
Articles published 14
Avg content score 78
Organic clicks +22%
Organic clicks, by month 12 months

What is an SEO and GEO content optimizer?

It scores a draft against the pages that already rank and shows you exactly what to change. Orchly’s Content Editor gives every draft a content score with separate SEO and GEO scores, on-page targets, and the entities and terms you still need to cover.

What’s the difference between SEO and GEO optimization?

SEO optimization helps a page rank in Google through keyword coverage, headings, links, images and meta tags. GEO (generative engine optimization) helps AI tools like ChatGPT, Perplexity and Google AI Overviews understand and cite the page, through clear answers, entities, structure and sourced facts.

What content score should I aim for?

Aim for 70 or higher. The score compares your draft with the pages ranking for your keyword, so a higher score means your coverage, structure and length are closer to what already wins.

What does the optimizer measure?

Word count, headings, images, links, how often your primary term appears, NLP term coverage, and a list of entities and terms showing how many times you’ve used each one against its target.

Can I rewrite sections with AI?

Yes. Select any text in the editor and click Ask AI to rewrite, expand, shorten or improve it in place, without pasting anything into a separate chat.

Can I publish straight from the editor?

Yes. Connect WordPress, Webflow, Framer, Sanity or Ghost and publish the finished draft with its title, body and metadata filled in. You can also copy the whole document to paste anywhere.

Does it work with drafts from the AI Article Writer?

Yes. Drafts the Article Writer saves land in Documents, where you open them in the same editor, check the score and polish them before publishing.

Can I optimize existing content?

Yes. Paste in an existing article to score it and find the gaps, or let the Article Refresher update a decaying page and review the result in the editor.