Hall AI is no longer available. In July 2026 Hall merged into Tracksuit, a brand-tracking company, and its site now shows only a waitlist. If you used Hall to track your brand in ChatGPT and other AI assistants, you need a replacement.
These 10 Hall AI alternatives cover what Hall users liked, a free or low-cost start, an easy setup and shopping visibility, and most go further. Checked September 2026.
Disclosure: Orchly is our product, an agentic AI search optimization platform, so it's on this list. We signed up for most of the tools below and used them ourselves, and some notes come from customers who moved to Orchly from them. We've shared what's good and what isn't for each one, including ours.
Hall AI alternatives compared
| Tool | Free option | Starting paid price | AI shopping tracking | Does the work | Best for |
|---|---|---|---|---|---|
| Orchly | 7-day trial | $49 | ChatGPT shopping, catalog price check | Content, outreach, site health agents | Hall replacement plus more |
| AthenaHQ | Free tier | $295 | Shopify shopping pages (Aug 2026) | Action Center | Staying free |
| Otterly.AI | 7-day trial | $29 | Paused Sep 2026 | No | Lowest paid price |
| Peec AI | 7-day trial | ~€85 | SKU-level (Jun 2026) | No | Clean dashboards |
| HubSpot AEO | Free grader | $50 | Not listed | No | HubSpot users |
| Promptmonitor | 7-day trial | $29 (yearly) | Not listed | No | Many engines cheaply |
| LLMrefs | 7-day trial | $79 | Not listed | No | Flat price |
| Profound | 7-day trial | Custom | SKU-level | AI Marketer agents | Large retailers |
| Scrunch | 7-day trial | $300 ($250 yearly) | Shopping surfaces | No | Technical teams |
| SE Visible | 10-day trial | $99 | Not listed | No | Agencies |
1. Orchly: best Hall AI replacement to track and improve AI visibility
Orchly covers everything Hall tracked, including AI shopping, and adds what Hall never had: Search Console data, perception and fact checks, and agents that write, publish, run outreach and fix your site.
Easy setup, like Hall
- Start with just your brand name. Orchly suggests prompts from your market, site and competitors through prompt research, so you're tracking in minutes.
- Clear headline metrics. AI Visibility Score, Share of Voice, sentiment and average position, with a competitor leaderboard.
- Prompts by brand and intent. Branded vs non-branded, and commercial, informational or transactional.
Shopping visibility, which Hall users relied on
- ChatGPT shopping. Track which of your products appear in ChatGPT shopping answers, their position, the price AI quotes against your catalog, and competing products.
What Hall didn't have
- Citations and Mention Gap. Every source AI cites, and the ones that name competitors but not you.
- Perception and fact check. Attributes, objections, and AI claims checked against your Brand Brain.
- Search Console and GA4. Organic clicks, conversions and revenue from Google Search Console and GA4 next to your AI data.
- Agents that act. The Content Agent writes and refreshes pages, the Activation Agent runs outreach, and the Site Health Agent fixes technical issues.
Where Orchly falls short
- No free plan. Hall had a free Lite plan. Orchly offers a 7-day free trial, then starts at $49.
- Engine add-ons. ChatGPT, Perplexity and AI Overviews are included. Gemini, AI Mode, Claude and Grok cost extra.
Pricing: Essential $49/month (25 prompts daily). Pro $125/month (100 prompts, 5 users). 7-day free trial.
Best for: former Hall users who want more than tracking.
See Orchly pricing or start a free trial.
2. AthenaHQ: best free plan replacement
AthenaHQ has a free tier with 5 engines, the closest match to Hall's free Lite plan, and added Shopify-synced shopping pages in August 2026.
- Where it falls short. 300 free credits go quickly, and paid plans start at $295.
Pricing: Free tier. Starter $295/month.
Best for: Hall users who want to stay free for now.
3. Otterly.AI: best low-cost replacement
Otterly.AI is as easy to set up as Hall, starts at $29 a month and includes unlimited seats.
- Where it falls short. 15 prompts on Lite, and AI Mode, Gemini and Claude are add-ons.
Pricing: Lite $29/month.
Best for: small teams on a budget.
4. Peec AI: best for clean dashboards
Peec AI has one of the simplest interfaces in the category, unlimited seats, and SKU-level AI shopping analytics since June 2026.
- Where it falls short. 3 engines per plan.
Pricing: Starter about €85/month.
Best for: teams that valued Hall's simplicity.
5. HubSpot AEO: best for HubSpot users
HubSpot AEO launched in public beta in April 2026 and costs $50 a month for 25 prompts, or comes with Marketing Hub Pro and Enterprise.
- Where it falls short. Only ChatGPT, Gemini and Perplexity.
Pricing: $50/month ($45 billed yearly).
Best for: HubSpot customers.
6. Promptmonitor: best cheap multi-engine tracker
Promptmonitor includes ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek on every plan.
- Where it falls short. Starter refreshes twice a week.
Pricing: from $29/month billed yearly.
Best for: tracking many engines cheaply.
7. LLMrefs: best flat price
LLMrefs covers 10 engines and up to 500 prompts for $79 a month.
- Where it falls short. Weekly updates.
Pricing: $79/month.
Best for: budget teams.
8. Profound: best for enterprise shopping
Profound has deep ChatGPT shopping analysis at the SKU level, for large retailers.
- Where it falls short. Enterprise contracts only since September 2026.
Pricing: Custom.
Best for: large retail brands.
9. Scrunch: best for technical teams
Scrunch includes 7 engines and 350 prompts on its entry plan, plus AI crawler monitoring.
- Where it falls short. $250 a month minimum on yearly billing.
Pricing: Starter $300/month. 7-day free trial.
Best for: mid-market teams.
10. SE Visible: best for agencies that used Hall
SE Ranking's SE Visible prices by brand with unlimited seats.
- Where it falls short. Claude is still listed as coming soon, there's no Grok or Copilot, and it tracks without creating content or doing outreach.
Pricing: from $99/month (200 prompts, 3 brands).
Best for: agencies.
Switching from Hall: a quick checklist
- Rebuild your prompt list. Start with 10 to 25 prompts close to a buying decision, written the way customers ask.
- Add the same competitors so your share of voice stays comparable.
- Expect a new baseline. Tools collect answers differently, so compare trends over a few weeks, not your old Hall numbers.
- Check shopping coverage if you sell products, since few tools track AI shopping answers.
Which Hall AI alternative should you choose?
- You want Hall's tracking plus the tools to improve it: Orchly.
- You want to stay on a free plan: AthenaHQ.
- You want the lowest paid price: Otterly.AI.
- You use HubSpot: HubSpot AEO.
Frequently Asked Questions
Growth and marketing professional with experience in SEO, content strategy, and organic growth. Started my career as a freelance marketer helping businesses improve their online presence through SEO and content marketing. Currently Head of Growth at Orchly.ai, focusing on helping brands improve their visibility across search engines and AI-driven discovery platforms.
Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered discovery platforms. He has over a decade of experience in SEO, product marketing, and growth, and writes about AI search, generative engine optimization (GEO), and organic growth strategies.
