Activation Agent
AI Link Building Outreach Tool for SEO and AI Search
Every week the agent finds the pages AI answers cite and your competitors get links from, picks the pitch, writes the email and follows up for you.
How the Activation Agent works
From the pages AI already cites to links on your own site
It finds the opportunities, ranks them, writes every email and follows up. You approve what goes out.
Rank every page by how winnable it is and pick the right pitch for it
- Cited in 14 AI answers to your prompts
- Links 3 of your competitors
- Reads as a roundup or resource page
- Updated in the last 6 months
Get a personal email for every page written from their page and your brand kit
Hi Dana,
Your roundup of CRM apps for small businesses is the page ChatGPT keeps citing when people ask for a simple CRM. It covers Pipedrive and Close, but not Northwind, which small teams use to run their pipeline from Gmail.
Would a short entry fit your next update? I can send a two-line summary and a screenshot. Our startup CRM guide links to a few tools already, and your roundup would fit there too.
Send from your mailbox and follow up stopping the moment they reply
Join the Reddit threads AI cites with a reply drafted for each one
Link building tactics
The right pitch for every page, chosen for you by the agent
The agent reads each page and picks the tactic most likely to land. Every pitch offers the site owner something first.
Listicle placements
Get added to best-of and alternatives lists that already name your competitors.
Unlinked mentions
Turn pages that name you without a link into pages that link to you.
Link exchanges
Swap mentions, or trade links between two posts that belong together.
Resource pages
Offer your guide to the resource pages and roundups in your niche.
Data citations
Pitch your stats and research to writers who cite numbers.
Integration listings
Get listed on the integrations and partner pages of tools you work with.
Guest contributions
Offer a piece to sites that take contributors, or a spot in an upcoming one.
Expert quotes
Offer a quote, or a correction, where a page gets your category wrong.
Is your brand mentioned in
ChatGPT ?
Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.
Outreach you can trust
Send outreach from your own domain, without the spam risk
Connect your mailbox, let the agent find the right contact, and see links as they go live. Nothing leaves without your approval.
Send from your own inbox Workspace, Zoho or SMTP
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Google Workspace Sign in with Google, no password stored Connected
- Z Zoho Mail App password · US, EU, India and more Connect
- F Fastmail App password Connect
- @ Other or custom Your own SMTP and IMAP hosts Connect
Reach the right person found for you
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editorial@zapier.com Done
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dana.w@nerdwallet.com Done
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forbes.com In progress
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sam@capterra.com Done
Know when a link goes live checked every week
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saasworthy.com/product/northwind-crm/ Done
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nerdwallet.com/article/best-crm-software/ In progress
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zapier.com/blog/best-crm-app/ In progress
Protect your sending reputation from the first email
New mailboxes warm up from 5 emails a day, mail goes out on weekdays during business hours, and sending pauses itself after repeated bounces. SPF, DKIM, DMARC and MX are checked when you connect.
Every email follows the rules so you don't have to
Each email carries your postal address and a one-click unsubscribe, opt-outs go on a suppression list, and pages you never want contacted stay off every scan.
What is an AI link building outreach tool?
It is software that finds link opportunities, writes the outreach emails and follows up for you. In Orchly this is the Activation Agent: every week it finds pages worth a link, picks the right pitch for each one, writes a personal email and sends it from your own mailbox once you approve it.
Where do the link opportunities come from?
Two places. AI citations: pages that ChatGPT, Perplexity, Gemini and other AI engines cite for your prompts, where a competitor is named and you are not, or where you are named without a link. And competitor backlinks: pages that link to several of your competitors but not to you. Orchly scans both once a week and adds up to 25 new opportunities each time.
How does Orchly decide which pages are worth pitching?
It ranks every page on what makes a link likely and valuable: the type of page (best-of lists and alternatives pages first), its authority, how many of your competitors it names or links to, whether it already mentions you, how recently it was updated and how many AI answers cite it. It skips pages that already link to you, competitor sites, link directories, spammy domains and anything on your never-contact list.
Which link building tactics does it use?
It picks the angle that fits the page: getting added to a list, linking an existing mention, swapping mentions or links, adding your guide to a resource page, citing your data, listing your integration, contributing a piece, offering a quote or a correction, or a spot in an upcoming article. Every pitch leads with something useful for the site owner, and if a page isn’t worth an email, the agent says so.
Do I have to write the outreach emails?
No. The agent reads the page, the competitors it names, your brand kit and your own related pages, then writes a short email with one ask, under 120 words and addressed to the right person. You can rewrite or edit it, and nothing is sent until you click Approve and queue.
Which email accounts can I send from?
Google Workspace, Zoho Mail, Fastmail, or any other provider through your own SMTP and IMAP settings. Orchly sends from your mailbox and reads replies from it, and checks your SPF, DKIM, DMARC and MX records when you connect.
How do follow-ups work?
Choose zero to three follow-ups. The default is one, sent four days after the first email. Each follow-up is written fresh in the same thread and only goes to people who haven’t replied. Any real reply stops the sequence and moves the page to Replied.
Will outreach hurt my domain’s deliverability?
Orchly paces sending to protect it. New mailboxes start at 5 emails a day and ramp up to your daily target, mail goes out on weekdays during business hours and is spread through the day, and sending pauses itself after repeated bounces. Every email carries your postal address and a one-click unsubscribe.
How does link building help AI search visibility?
AI engines lean on the pages they already cite. Getting your brand onto those pages puts you in the answers built from them, and the same links strengthen your Google rankings. Orchly tracks both, so you can see your AI visibility and organic traffic move as links go live.
Does it help with Reddit too?
Yes. The Activation Agent also scans Reddit every week for threads about your brand, your competitors and your category, including threads already ranking in Google. It shows how often AI answers cite each thread and drafts a helpful reply you can post yourself.