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For healthcare

SEO & AI Search Visibility Agents Tool for Healthcare

Patients ask ChatGPT which surgeon to see before they call. See if your clinicians get named, which sources AI trusts, and what to fix.

Orchly AI visibility dashboard a health system uses to see how often ChatGPT and Gemini name its practice
Trusted by 500+ Brands and Agencies across the globe
Sound familiar?

This month, ChatGPT sent a patient to Healthgrades, not to you.

Orchly tracks the questions patients ask AI, shows which sources it trusts over yours, and checks every location again once you’ve fixed them.

  1. 01 Track
  2. 02 Prioritize
  3. 03 Act
  4. 04 Measure
  5. Repeat
Orchly growth loop

What healthcare marketers track

Know what AI tells patients before they book

Track patient questions by service line and location, see how AI describes your clinicians, and keep provider and condition pages worth citing.

Track what patients ask AI about care by specialty, insurer and location

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
best orthopedic surgeon for ACL repair in Denver Providers 54% #2
urgent care or ER for a deep cut on a Sunday Care choice 47% #3
dermatologist near Cherry Creek taking new patients Access 29% #4
physical therapy after knee replacement that takes Aetna Insurance 16% #5
is it faster to book on Zocdoc or call the clinic Booking 0%

Read how AI describes your doctors and catch the old complaint it keeps repeating

Sentiment Last 30 days
OverviewBy platformThemesMentions
Brand sentimentAll platforms
71
Score
Positive
64%
Neutral
19%
Negative
17%
Top Positive Mentions
Bedside manner 84
Surgical outcomes 66
Insurance accepted 52
Top Negative Mentions
Wait times 31
Billing 22
By platform Positive Neutral Negative
ChatGPT 68%
Claude 66%
Perplexity 57%
Gemini 60%
Grok 46%

Spot health content that’s losing clicks before a symptom page slides off page one

Content Decay Last 6 months
HeatmapPagesLost queries
Decaying pages
8▲ 3
Clicks lost
2,940▼ 38%
Refreshes queued
3▲ 3
Clicks vs baseline, by month −40%+10%
Page JanFebMarAprMayJun Clicks /conditions/plantar-fasciitis/ 0−6%−14%−22%−31%−40%−1,140 /treatments/acl-reconstruction/ 0−3%−9%−18%−26%−34%−860 /conditions/sciatica/ 0−8%−15%−21%−25%−29%−720 /conditions/eczema-in-adults/ 0+1%−4%−12%−19%−23%−410 /services/sports-medicine/ 0+2%0−4%−7%−11%−150 /locations/aurora-urgent-care/ 0+5%+7%+9%+12%+16%+220
3 pages sent to the Article Refresh agent

Get new provider and location pages indexed checked against Search Console

Organic Visibility Last inspection
DashboardIndexingSettings
In index
1,284▲ 46
Not indexed
212▼ 18
Not in any sitemap
37
Crawl errors
9▲ 2
Pages Submit URLs for instant indexing
URLStatusLast crawl
/providers/sarah-lin-md-orthopedics Submitted and indexed 1d ago
/locations/highlands-ranch-dermatology Discovered – not indexed Never
/providers/daniel-reyes-dpt Crawled – not indexed 5d ago
/providers?location=lakewood&specialty=all Duplicate (different canonical) 8d ago
/providers/retired-physician-profile Not found (404) 12d ago
Why pages aren’t indexed212 pages
Crawled – not indexed94
Discovered – not indexed61
Duplicate (different canonical)33
Page with redirect15
Not found (404)9

See the visits AI answers send you and which service pages they land on

AI Traffic Last 7 days
TrafficLogsSettings
ChatGPT
Humans612▲ 18%
Bots2,840▲ 24%
Claude
Humans148▲ 9%
Bots910▲ 12%
Perplexity
Humans286▲ 21%
Bots760▲ 15%
Google
Humans1,430▲ 6%
Bots1,980▼ 4%
Traffic trend Humans Bots
MonTueWedThuFriSatSun
Visibility by bot
6.5Kcrawls
ChatGPT44%Claude14%Perplexity12%Google30%

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

Where patients decide

Get your clinicians into the answer

Directory profiles, reviews and medically reviewed pages decide which practice AI puts forward.

How patients ask

Track questions the way patients type them symptoms, insurer and neighborhood included

New chat Logged out 4 engines

who's the best orthopedic surgeon near me for a torn ACL, and do they take Cigna?

Search

Same question, sent to every engine you track.

Sources to win

See why AI cites Healthgrades over you and what to update first

Sources to work on 3 open Filter
  • Update 14 provider profiles HealthgradesCited in 23 answers In progress
  • Add reviewer and date to /conditions/acl-tear/ Your siteWebMD cited instead Approve
  • Fix the insurance list for Lakewood ZocdocWrong in 4 answers Pending
  • Reply to new reviews, Aurora clinic GoogleQuoted by Gemini Done
Every location

Check each clinic on its own so one weak site can’t hide in the average

Visibility by location 6 locations All engines
  • Aurora Urgent Care 11 prompts zocdoc.com 9% −14
  • Cherry Creek Orthopedics 14 prompts healthgrades.com 62% +6
  • Lakewood Family Medicine 12 prompts google.com 48% +3
  • Boulder Physical Therapy 9 prompts yelp.com 41% −2
  • Highlands Ranch Dermatology 10 prompts healthgrades.com 35% +4
  • Littleton Pediatrics 8 prompts zocdoc.com 27% +1
AI crawlers

See what AI crawlers read on your condition pages

Traffic log Bots and AI referrals Live
TimeSourceTypePageStatus
14:22:10 GPTBot Bot /conditions/knee-pain/ 200
14:21:47 chatgpt.com referral Human /doctors/orthopedics/ 200
14:21:05 ClaudeBot Bot /conditions/sciatica/ 404
14:20:31 PerplexityBot Bot /locations/denver/ 200
14:19:58 perplexity.ai referral Human /conditions/knee-pain/ 200
Query fan-out

Cover the follow-up questions AI checks for patients

Query fan-out 3 sub-queries ChatGPT
Prompt Best knee replacement surgeon in Denver
  • knee replacement recovery time q1
  • orthopedic surgeons that take Aetna q2
  • Denver hospital knee surgery ratings q3

How do I find out if ChatGPT recommends our hospital or practice?

Add the questions patients ask, with the specialty and city in them, like “best orthopedic surgeon for ACL repair in Denver”. Orchly runs them in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews and shows whether your practice or clinicians are named, where you sit in the answer, and who is named instead. See AI search monitoring.

Which patient questions should a healthcare marketing team track?

Start with your highest-value service lines and the questions closest to a booking: “best [specialist] near me”, “urgent care or ER for…”, “[procedure] recovery time”, “[specialist] that takes [insurer]” and questions about new-patient availability. Add your top providers by name too, since patients ask about doctors, not just hospitals.

Why does AI cite Healthgrades, WebMD or Mayo Clinic instead of our site?

Health is a “your money or your life” topic, so AI engines lean hard on sources with clear authorship, credentials and review dates. Orchly lists the exact pages cited for each question. Often the gap is fixable: provider pages without board certifications, condition pages with no reviewer or date, or directory profiles on Healthgrades and Zocdoc that nobody has updated in years.

Does Orchly handle patient data or PHI?

No. Orchly works with public AI answers, your public website, and aggregate search and traffic data from Google Search Console and GA4. It doesn’t connect to your EHR, patient portal or scheduling system. Keep patient information out of the prompts, documents and notes you add, as you would with any marketing tool.

Can we track each clinic location separately?

Yes. Write prompts with the city or neighborhood in them and group them into a topic per location, so a weak clinic doesn’t hide inside a system-wide average. Prompts run from different locations and IP addresses, and Google rankings are tracked by country and device. Single-site practices may find the local business page a closer fit.

Can Orchly write health content, and who approves it?

The Article Writer drafts condition, treatment and service-line pages from your brand kit and the documents you upload. Set the agent to Review and every draft waits in the queue until someone approves it, so your physician or clinical reviewer signs off before anything goes live.

Does this help with Google AI Overviews and regular search?

Yes. Orchly tracks AI Overviews and AI Mode next to the chat assistants, and connects to Google Search Console and GA4 so you can see which symptom and condition pages lost clicks when an AI Overview started answering the question above them.

We’re a telehealth company. Does it still fit?

It does. Telehealth prompts are rarely local, so you’d track questions like “online dermatologist for acne” or “virtual therapy that takes insurance”, then watch your share of voice against other telehealth brands and the sources AI trusts for each one. AI traffic analytics shows the visits those answers send.