Track what patients ask AI about care by specialty, insurer and location





For healthcare
Patients ask ChatGPT which surgeon to see before they call. See if your clinicians get named, which sources AI trusts, and what to fix.
Orchly tracks the questions patients ask AI, shows which sources it trusts over yours, and checks every location again once you’ve fixed them.
What healthcare marketers track
Track patient questions by service line and location, see how AI describes your clinicians, and keep provider and condition pages worth citing.





Perplexity 57%
PerplexityGet a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.
Where patients decide
Directory profiles, reviews and medically reviewed pages decide which practice AI puts forward.
who's the best orthopedic surgeon near me for a torn ACL, and do they take Cigna?
Same question, sent to every engine you track.
Add the questions patients ask, with the specialty and city in them, like “best orthopedic surgeon for ACL repair in Denver”. Orchly runs them in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews and shows whether your practice or clinicians are named, where you sit in the answer, and who is named instead. See AI search monitoring.
Start with your highest-value service lines and the questions closest to a booking: “best [specialist] near me”, “urgent care or ER for…”, “[procedure] recovery time”, “[specialist] that takes [insurer]” and questions about new-patient availability. Add your top providers by name too, since patients ask about doctors, not just hospitals.
Health is a “your money or your life” topic, so AI engines lean hard on sources with clear authorship, credentials and review dates. Orchly lists the exact pages cited for each question. Often the gap is fixable: provider pages without board certifications, condition pages with no reviewer or date, or directory profiles on Healthgrades and Zocdoc that nobody has updated in years.
No. Orchly works with public AI answers, your public website, and aggregate search and traffic data from Google Search Console and GA4. It doesn’t connect to your EHR, patient portal or scheduling system. Keep patient information out of the prompts, documents and notes you add, as you would with any marketing tool.
Yes. Write prompts with the city or neighborhood in them and group them into a topic per location, so a weak clinic doesn’t hide inside a system-wide average. Prompts run from different locations and IP addresses, and Google rankings are tracked by country and device. Single-site practices may find the local business page a closer fit.
The Article Writer drafts condition, treatment and service-line pages from your brand kit and the documents you upload. Set the agent to Review and every draft waits in the queue until someone approves it, so your physician or clinical reviewer signs off before anything goes live.
Yes. Orchly tracks AI Overviews and AI Mode next to the chat assistants, and connects to Google Search Console and GA4 so you can see which symptom and condition pages lost clicks when an AI Overview started answering the question above them.
It does. Telehealth prompts are rarely local, so you’d track questions like “online dermatologist for acne” or “virtual therapy that takes insurance”, then watch your share of voice against other telehealth brands and the sources AI trusts for each one. AI traffic analytics shows the visits those answers send.