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Copilot Visibility

Microsoft Copilot Brand Visibility Tracker

Copilot answers from the Bing index and links whole sentences to their sources. See when it names your brand, which pages it links and who it recommends instead.

Orchly dashboard tracking brand mentions and linked pages in Microsoft Copilot answers
29.3M
Tracked AI responses
1.3B+
Tracked AI crawls
17.3K
Content generated
27×
Hours saved per month
Trusted by 350+ brands and agencies across the globe

How it works

From sign-up to your first Microsoft Copilot visibility report

No demo needed. Use it alongside the Bing Webmaster Tools data you already have.

Step 01

Connect your brand

Add your brand, rivals and product topics. Orchly runs the prompts in Microsoft Copilot and records every sentence-level link it gives.

Brand 1Password1password.com
Competitors bitwardendashlanekeeper.io
Topics Password managerSecuritySMB
Prompt library 0126 prompts

Step 02

Get your Copilot action plan

See prompts where Copilot links competitors, the Bing-indexed pages behind those answers, and fixes ranked by the impact they’ll have.

Visibility gaps YouTop rival
password manager for SMB −34
1Password vs Bitwarden −13
shared vaults for teams −27
Added to your planCreate a 1Password vs Bitwarden page

Step 03

Index, publish, grow

Push updates through IndexNow, publish the pages you’re missing and watch Copilot mentions rise alongside your Bing citations.

Microsoft Copilot visibility ▲ 14 pts
Add an admin controls table Cite independent security audits
W1W4W8

What you can track in Copilot

Add the Copilot answer to what Bing Webmaster Tools shows

Bing now reports how often Copilot cites your own site. Orchly adds the answers themselves, the competitors named and the prompts you’re missing from.

Track the prompts people ask Copilot and where your brand appears

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
best project management tool for remote teams Comparison 82% #1
notion vs asana for a small startup Versus 64% #2
how to plan a product roadmap How-to 41% #3
free kanban board for freelancers Pricing 18% #6
sprint planning tools that aren’t jira Alternatives 0%

See the pages Copilot links including the ones that aren’t yours

Citations Last 30 days
SourcesDomainsOpportunities
Total citations
1,284▲ 9%
Cited domains
312▲ 14
Your citation share
18%▲ 3%
39 Citation Opportunities
Zapier
6 best note-taking apps in 2025
zapier.com/blog/best-note-taking-app
72%
Yes
Reddit
Thoughts on asana vs. notion?
reddit.com/r/Notion/9234cf
68%
No
Efficient
10 Project Management Software
efficient.app/best/project-management
66%
No
NY Times
Companies Are Pouring Billions...
nytimes.com/2025/08/13/business
61%
Yes
Most cited domainsShare
1 reddit.com 22% ▲ 3%
2 g2.com 14% ▲ 1%
3 zapier.com 11% ▼ 2%
4 youtube.com 9% ▲ 2%
5 wikipedia.org 7% ▲ 1%

See the brands Copilot names first and your share of its answers

Competitors Last 30 days
Share of voiceHeatmapHead to head
Share of voice
38%▲ 4%
Rank vs competitors
#1▲ 1
Prompts won
46▲ 8
Visibility by platformHeatmap
Shopify
WooCommerce
BigCommerce
ChatGPT ChatGPT
88%
68%
62%
Gemini Gemini
85%
65%
58%
Perplexity Perplexity
92%
72%
68%
Claude Claude
82%
64%
60%
Grok Grok
75%
61%
56%
Share of voice5 brands
1 ShopifyYou 38% ▲ 4%
2 WooCommerce 27% ▲ 1%
3 BigCommerce 16% ▼ 2%
4 Wix 11% ▲ 1%
5 Squarespace 8% ▼ 1%

Check products in Copilot shopping answers now that checkout happens in the chat

AI Shopping Last 30 days
BrandsMerchantsProductsPrompts
Brand visibility
41%▲ 5%
Products ranked
18▲ 3
Avg position
#2.8▲ 0.4
Brand visibility trendAI Shopping
W1W4W8W12
Product Visibility Rank
AirPods Pro 2 92% #1
WH-1000XM5 78% #2
QuietComfort Ultra 64% #3
Galaxy Buds3 Pro 57% #4

Match Bingbot crawls to Copilot visits page by page

AI Traffic Last 7 days
TrafficLogsSettings
ChatGPT
Humans1,840▲ 14%
Bots6,420▲ 22%
Claude
Humans920▲ 9%
Bots2,180▲ 16%
Perplexity
Humans1,260▲ 11%
Bots1,940▲ 12%
Google
Humans4,210▲ 4%
Bots3,560▼ 3%
Traffic trend Humans Bots
MonTueWedThuFriSatSun
Visibility by bot
14.1Kcrawls
ChatGPT46% Claude24% Perplexity18% Google12%

Get cited by Copilot

Copilot visibility starts in Bing Webmaster Tools

Microsoft documents more controls for AI answers than most engines. Start with these four.

Let Bingbot crawl key pages

Copilot grounds on the Bing index, and Microsoft suggests its Robots.txt Tester to confirm access.

Use IndexNow and sitemaps

Microsoft recommends both so AI answers use the latest version of your pages.

Check the AI Performance report

Bing Webmaster Tools shows citations, cited pages and the grounding queries behind them.

Send a Merchant Center feed

Microsoft says product feeds help inform organic Copilot results, and Copilot Checkout is open to merchants.

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

How do I track my brand in Microsoft Copilot?

Orchly runs your prompts in Copilot every day and records whether your brand is named, where it appears and which pages are linked. The free Copilot rank tracker gives you a one-off check.

Where does Copilot get its answers?

Microsoft says Copilot grounds answers on the Bing index, writing grounding queries behind the scenes to find sources. Bingbot is the crawler that matters.

Can I keep my content out of Copilot answers?

Yes. Microsoft’s NOARCHIVE tag keeps content out of AI chat answers and training, while NOCACHE allows only the URL, title and snippet. Pages with either tag still appear in regular Bing results.

What does the Bing Webmaster Tools AI Performance report show?

It shows how often your site is cited in Copilot and Bing’s AI summaries, which pages are cited and the grounding queries behind them. Orchly adds the full answers, the competitors mentioned and the prompts you don’t appear in.

Does Copilot have shopping features?

Yes. Copilot Checkout launched in January 2026 and lets people buy inside Copilot while the merchant stays the merchant of record. Shopify merchants are enrolled automatically.

Why track Copilot as well as ChatGPT?

Copilot is grounded in the Bing index, so it can recommend different brands than engines that search other indexes. Tracking both shows where the gap is.

How often is Copilot data refreshed?

Orchly checks your Copilot prompts daily, and you can trigger a refresh from the dashboard whenever you need newer data.