For nonprofits & charities

SEO & AI Search Visibility Agents Tool for Nonprofits

Donors ask ChatGPT which charity to trust before they give. See if your cause gets named, what AI says about you, and what to fix.

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Orchly AI search dashboard showing how often ChatGPT, Perplexity and Gemini mention a nonprofit

Trusted by 500+ Brands and Agencies across the globe

Sound familiar?

Last giving season, ChatGPT listed five clean water charities, and not yours.

Orchly tracks the questions donors ask AI, lets agents draft the fixes your team never has time for, and shows what changed by December.

01 Track
02 Prioritize
03 Act
04 Measure
Repeat

Orchly growth loop

What nonprofit teams track

Know what AI tells donors before they give

Track the questions donors ask, how AI describes your work, and whether those answers end on your donate page.

Track the questions people ask before giving cause, trust and “where does my money go”

Prompt Tracking Last 30 days

PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts

Tracked prompts

128▲ 12

Brand mentioned

64%▲ 5%

Avg position

#2.4▲ 0.3

Not mentioned

21▼ 4

Prompt Mentioned in Visibility Pos.

best charities for clean water Cause

54% #3

is Tapstone a legit charity Trust

86% #1

how much of my donation to Tapstone reaches projects Transparency

38% #1

water charities with the lowest overhead Ratings

16% #5

where to donate on GivingTuesday for the most impact Giving season

0% —

Read how AI describes your charity positive, neutral or negative, engine by engine

Sentiment Last 30 days

OverviewBy platformThemesMentions

Brand sentimentAll platforms

Score

Positive

71%

Neutral

18%

Negative

11%

Top Positive Mentions

Transparency 82

Program impact 74

Four-star rating 57

Top Negative Mentions

Overhead 26

Donation receipts 14

By platform Positive Neutral Negative

ChatGPT 75%

Claude 73%

Perplexity 68%

Gemini 66%

Grok 57%

Group donor searches by intent donate, volunteer, fundraise and matching gifts

Organic Visibility Search Console

Last 28 days

DashboardIndexingSettings

Topic clusters

12▲ 2

Clicks from clusters

68%▲ 5%

Avg position

8.9▲ 1.3

Performance by topic KeywordsTopic Clusters

Topic cluster Clicks CTR Position Trend

Donate34 keywords · donate clean water, water charity donation 4,120 5.6% 4.1 ▲ 22%

Tax receipts18 keywords · tax deductible donation, 501(c)(3) receipt 1,380 3.2% 7.4 ▲ 6%

Volunteer22 keywords · volunteer water project, volunteer abroad 960 2.4% 9.8 ▼ 9%

Fundraise15 keywords · birthday fundraiser, peer to peer fundraising 720 2.1% 11.2 ▲ 3%

Matching gifts9 keywords · employer match donation, matching gift 310 1.7% 13.6 ▼ 14%

Catch program pages that are fading and let an agent refresh them for your review

Content Decay Last 6 months

HeatmapPagesLost queries

Decaying pages

8▲ 3

Clicks lost

2,940▼ 38%

Refreshes queued

3▲ 3

Clicks vs baseline, by month −40%+10%

Page JunJulAugSepOctNov Clicks /our-work/rural-wells 0−6%−14%−22%−31%−40%−610 /where-your-money-goes 0−3%−9%−18%−26%−34%−430 /volunteer 0−8%−15%−19%−24%−29%−290 /ways-to-give/matching-gifts 0+1%−4%−11%−17%−22%−180 /annual-report-2025 0+2%−1%−6%−9%−12%−70 /givingtuesday 0+3%+6%+11%+24%+58%+820

3 pages sent to the Article Refresh agent

See who reaches you from AI answers and whether they land on the donate page

AI Traffic Last 7 days

TrafficLogsSettings

ChatGPT

Humans540▲ 26%

Bots1,920▲ 19%

Claude

Humans120▲ 12%

Bots640▲ 9%

Perplexity

Humans310▲ 31%

Bots580▲ 14%

Google

Humans980▲ 8%

Bots1,260▼ 2%

Traffic trend Humans Bots

MonTueWedThuFriSatSun

Visibility by bot

4.4Kcrawls

ChatGPT44%Claude14%Perplexity13%Google29%

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

Where donor trust gets decided

Earn the recommendation, then prove it

Donors check ratings, read threads and ask follow-up questions. AI does the same on their behalf.

How donors ask

Track questions as donors word them ratings and overhead included

New chat Logged out

4 engines

which clean water charities are rated four stars and show where the money actually goes?

Same question, sent to every engine you track.

Trust sources

Fix the sources AI checks first ranked by how often they’re cited

Trust sources 4 open Filter

Refresh your Candid profile for 2026 CandidCited in 12 answers Approve
Add your latest impact data Charity NavigatorCited in 9 answers In progress
/where-your-money-goes/ Your sitePage missing Pending
Answer the r/Charity “is it legit” thread RedditCited by Perplexity Pending
Local news story on the new wells NewsCited in 5 answers Done

Board reports

Show the board what changed as a live link or a PDF

T Tapstone Board report · December 2026 Share

AI visibility +18%

Positive 71%

AI visits +26%

AI visibility, by month 12 months

Query fan-out

See what AI checks for donors ratings and impact

Query fan-out 3 sub-queries

ChatGPT

Prompt Best charity for hurricane relief

charity ratings hurricane relief q1
how much goes to programs q2
tax-deductible disaster donations q3

Scheduled agents

Let agents handle the refreshes a small team can’t

This month’s agent runs 3 open Filter

/impact/2026-report/ RefreshNew program numbers In progress
/faq/where-money-goes/ New page4 donor prompts Approve
/es/donar/ TranslateSpanish page drafted Pending
/donate/ internal links Links6 links added Done

How do I find out if ChatGPT recommends our charity?

Add the questions donors actually type, like “best charities for clean water” or “is [your charity] legit”. Orchly runs them in ChatGPT, Perplexity, Google AI Overviews and the other engines you track, then shows whether you’re named, where you sit in the answer and which organizations show up instead. See AI search monitoring.

Why does AI send donors to a bigger charity instead of us?

AI engines repeat what they can find and trust: Charity Navigator and Candid profiles, news coverage, Wikipedia, Reddit threads and clear pages on your own site. Big charities simply have more of that. Orchly shows the sources cited for each question, so you can see which ones your cause is missing from.

What if AI quotes an old overhead figure or the wrong mission?

Check which source that answer cites. It’s often an outdated Form 990 summary, an old profile or a news story from years ago. Update the source you control, publish a plain “where your money goes” page, and Orchly tracks whether the next answers pick it up.

We’re a two-person comms team. Is this realistic for us?

That’s who the agents are for. Orchly suggests the prompts and competitors to track from your website, then agents like the Article Writer draft program pages and FAQs from your own reports. Every draft waits for your review, so nothing about your mission goes live without a human reading it.

When should we start tracking before GivingTuesday and year-end?

A couple of months ahead is sensible. AI answers don’t change overnight, so tracking from early fall gives you a baseline, time to fix the gaps and a clean before and after for the December push.

Does Orchly show traffic and donations from AI search?

Orchly shows visits from AI engines by platform and landing page, so you can see who reached your donate or volunteer pages from ChatGPT or Perplexity. Connect GA4 to put sessions and conversions, like completed gifts, next to it. Read more on AI traffic analytics.

Is there nonprofit pricing?

Orchly doesn’t list a separate nonprofit plan. Plans start at $49 a month and every plan starts with a 7-day free trial, so you can check your charity’s AI visibility before asking anyone for budget. The full list is on the pricing page.

Is GEO different from the SEO we already do for our charity?

It builds on it. SEO gets your donate and program pages ranking in Google. GEO, or generative engine optimization (some call it AEO), is about being named and cited inside AI answers. Orchly tracks both in one place, with Search Console clicks next to your AI share of voice, and reports you can hand straight to your board.