New Orchly MCP & API are live. Build custom workflows with your SEO & AI visibility data.

AI Agents

AI agents built for SEO and AI search, grounded in your brand’s data

Ready-made agents write, refresh, fix and pitch. Build your own for any marketing job and run it across hundreds of pages. Every one works from your brand knowledge, Search Console and AI visibility.

Trusted by 500+ Brands and Agencies across the globe

Why most AI content misses

A chatbot can write. It just doesn’t know your prices, your rankings or your voice

Give the same brief to a general AI chatbot and to an Orchly agent. One fills the gaps with guesses. The other checks your data first.

General AI chatbot

Fluent and confident, but guessing at the facts

General AI chatbotNo access to your data

Write our “Harbor vs Lemonade” renters insurance page

  • Harbor plans start at just $5 a month. Made up
  • Harbor is a leading provider of innovative coverage solutions. Not your voice
  • Both companies rank well on Google. Not checked
  • Learn more on our website. No real link
Orchly agent

Every claim traced back to your own data

Comparison Page WriterGrounded

Write our “Harbor vs Lemonade” renters insurance page

Brand Knowledge Search Console AI Visibility Google top 10
  • Harbor renters plans start at $9 a month, Lemonade’s at $5. Pricing 2026.pdf
  • Lemonade holds #1 for this search. You’re #7, up from #12. Search Console
  • ChatGPT names Lemonade in 9 of 12 answers, Harbor in 3. AI Visibility
  • Link to /renters-insurance-cost/ and /claims/ for next steps. Sitemap

Ready-made agents

Three agents find the work. The rest of the team does it.

The Content, Activation and Site Health agents watch your rankings, AI answers and site, and queue what’s worth doing. Approve an item and the right agent picks it up.

Specialist agents for every SEO and AI search job

Run any of them on a single page, from chat, or down a whole list. Use them as they are, or duplicate one and make it yours.

  • Super Agent

    Runs the whole workspace from one chat. Ask about your data, get a draft, or have it start your other agents.

    Any question Answer or task

  • Article Writer

    Researches the topic and writes an on-brand article built to rank on Google and get cited in AI answers.

    Keyword Article

  • Article Refresher

    Updates a page that is losing traffic with fresh facts, missing subtopics and stronger links.

    Page URL Updated article

  • Content Translator

    Translates a page into another language, localized and in your voice, with its structure and links kept.

    URL + language Translation

  • Link Enricher

    Adds relevant internal links from your sitemap and authoritative outbound citations to a page.

    Page URL Linked article

  • Meta & Schema Optimizer

    Writes the title, meta description, canonical, social tags and valid JSON-LD schema for a page.

    Page URL Meta + schema

  • Outreach Builder

    Reads a page you want a link or mention on, finds the angle and drafts a value-first pitch.

    Prospect page Pitch draft

  • Site Health Agent

    Turns a site audit finding into the exact fix, applied through your CMS when you approve it.

    Audit issue Fix to approve

Brand Knowledge

Teach every agent your brand once

Your profile, writing rules, files and sitemap live in one place. Every agent reads them before it writes, alongside live data from Search Console and AI visibility.

Grounded in your data

Everything an agent reads before it writes a word

  • Brand profileVoice, market, colors
  • Writing instructions“Never use em dashes”
  • Knowledge base12 files indexed
  • Website sitemap248 pages
  • Search ConsoleClicks, positions
  • AI Visibility42 tracked prompts
Article Writer reads all of it first
Draft for review What does renters insurance cover? Your prices Your voice Your links
Knowledge base

Your real facts, not the internet’s

Knowledge base 1 open Filter
  • Pricing and plans 2026.pdf PDF1.2 MB Done
  • Coverage guide 2026.pdf PDF2.4 MB Done
  • Messaging guide.docx DOC310 KB Done
  • harborinsurance.com/claims/ Web pageScraped Done
  • Customer interviews Q2.md MD84 KB In progress
Brand profile

Who you are, in one place read by every agent

Market, language, context and colors. Images come out on-brand.

Writing instructions

Your voice and your hard rules applied to every draft

A writing style plus up to 20 rules, like “never use em dashes”.

Website sitemap

Links to pages that exist and no duplicate topics

Synced on its own, so agents link to real pages and skip topics you’ve covered.

Custom agents

Build an agent for any marketing job, in plain words

If you can brief a teammate, you can build an agent. Pick a model, give it your data and tools, attach a playbook, and decide when it runs.

Describe the job the way you’d brief a teammate and pick the model that fits it

Comparison Page Writer Test run Save agent
InstructionsContext & abilitiesSkillsRuns
Comparison Page WriterWrites “us vs them” pages from real data
Model Claude Sonnet 5Recommended
Inputs competitorText · one per line primary_keywordText
Instructions
For each {{competitor}}, check how buyers compare us with @serp_snapshot and @web_search.

Follow @skill:comparison-page. Take our pricing and features from @search_brand_knowledge. Never guess a number.

Link three related pages from @get_sitemap_urls and target {{primary_keyword}}.

Choose what it can read and what it can do from Search Console to publishing

Comparison Page Writer Test run Save agent
InstructionsContext & abilitiesSkillsRuns
ContextWhat it can read
Brand Kit
Brand Knowledge
Website Sitemap
Search Console (GSC)
Analytics (GA4)
AI Visibility
Bing Webmaster Tools Not connected
AbilitiesWhat it can do
Web ResearchSearch the web and read pages
SEO & Competitor ResearchKeywords, backlinks, SERP snapshots
Content OptimizationBuild a content brief
Generate ImagesCovers that match your own
Publish on SitePublish and apply page fixes

Hand it a playbook for how the job gets done written once, used by every agent

Comparison Page Writer Test run Save agent
InstructionsContext & abilitiesSkillsRuns
Skills5
AEO Article Writing Prebuilt
Content Refresh Prebuilt
Content Translation Prebuilt
Link Enrichment Prebuilt
Comparison Page Custom
Comparison PagePlaybook

Use when writing a page that compares us with one competitor.

## Goal Rank for “us vs [competitor]” and get cited in AI answers. ## Steps 1. Read the top 5 results and the AI answer for the query. 2. List where each product wins. Be fair to them. 3. Open with a two-line verdict, then a comparison table. 4. End with 5 FAQs buyers really ask. ## Never Invent their pricing. Quote their page or leave it out.

Watch it research and write, step by step before you give it a schedule

Article Writer Run #171717
RunOutputSettings
Brief4 of 6 steps

Write a guide on tracking UTM parameters in HubSpot for marketing ops leads. Around 2,000 words, practical, with setup steps.

Claude Sonnet 4.6 Brand Kit Web search Search Console Review mode
Searching Google and AI answers Found 18 ranking pages, 6 of them cited by AI engines.
Mapping what top pages cover 11 subtopics, and 3 that nobody covers well.
Pulling facts from your knowledge base Pricing, the HubSpot integration and 2 customer quotes.
Checking your sitemap for internal links 7 related pages worth linking.
Outlining for AI citations Answer-first intro, question headings and an FAQ block.
Writing the draft in your brand voice

Put it on a schedule and decide what needs your OK in Review or Autopilot

Comparison Page Writer Test run Save agent
InstructionsContext & abilitiesSkillsRuns
Autonomy
ReviewPauses for your approval before publishing. AutopilotPublishes on its own, per your settings.
Schedule
MTWTFSS 09:00 UTC
Publishing
Publish to a CMS when completeWordPress · harborinsurance.com
Apps
SlackPost to #content when a run finishes
Next run Monday 09:00 · then every Mon and Thu

Collections

Run one agent on 500 rows, like a spreadsheet that does the work

Paste your keywords, URLs or competitors, one per line. Add an agent column and press Run. Every row becomes its own task, and the result lands back in the row.

Content plan

Keywords to cover this quarter. Article Writer drafts each one for review.

Table Board Calendar Filter1 Sort Add column Add
10 of 240 rows 6 selected

Agent columns

An agent reads the other columns in its row and writes its output into the one you pick.

Data columns

Search volume, difficulty, cost per click and intent, filled in for every keyword.

Run in batches

Try the first 10 rows, retry the ones that failed, or run everything that’s ready.

Four views

Look at the same rows as a table, a board, a gallery or a content calendar.

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

You stay in charge

Agents do the work. You decide what goes live.

Start every agent in Review. Nothing is published and no site fix is applied until someone on your team approves it.

Approvals

One queue for everything waiting on you

Needs approval 3 open Filter
  • Harbor vs Lemonade renters insurance Comparison Page WriterDraft Approve
  • /claims/ FAQ schema Meta & Schema OptimizerFix Pending
  • /renters-insurance-cost/ Article RefresherUpdate In progress
  • /blog/gap-insurance/ Link Enricher7 links Done
Schedules

Recurring work runs itself daily, weekly or monthly

Schedules 1 open Filter
  • AI visibility digest to #marketing Custom agentMon 09:00 In progress
  • Refresh pages at positions 5–15 Article RefresherWeekly Done
  • Comparison pages, 10 rows a run CollectionMon, Thu Done
  • Meta and schema pass Meta & Schema OptimizerMonthly Done
MCP server

Run agents from Claude or ChatGPT, over MCP

Claude Orchly MCP

Refresh our three weakest renters pages and tell me when the drafts are ready.

orchly · run_task

Started 3 Article Refresher runs. The drafts will wait for your approval in Orchly.

Use cases

What marketing teams hand to agents

Each one is a ready-made agent, a custom agent or a collection, set up in minutes.

SEO

Win back pages close to page one

Each week the Content Agent finds pages sitting at positions 5 to 15 or losing clicks. The Article Refresher adds what they’re missing and queues the update for review.

Content

Write comparison pages at scale

Paste 40 competitors into a collection. A custom agent writes each “us vs them” page from your pricing, your rankings and the live search results.

International

Launch in a new language

Point the Content Translator at your top 50 URLs with a target language. It localizes each page in your voice and keeps its structure and links.

Technical SEO

Fix metadata and schema site-wide

Run the Meta & Schema Optimizer down a column of URLs. It writes titles, descriptions and JSON-LD, and applies them to your site once you approve.

Links & PR

Pitch the pages AI already cites

The Activation Agent finds pages that name your competitors and not you. The Outreach Builder drafts a pitch for each one, ready to send from your own inbox.

Reporting

Post a weekly AI visibility digest

A custom agent reads AI visibility and Search Console every Monday and posts what moved, and why, to your team’s Slack channel.

Content ops

Link every new post properly

The Link Enricher reads your sitemap and adds internal links and outbound citations, so new posts never go live as orphan pages.

Competitive intel

Watch competitors in AI answers

A scheduled agent checks which competitors gained mentions in ChatGPT, Perplexity and Gemini, and drafts a response page for the biggest gap.

Agencies

One playbook, every client’s voice

Each client has its own workspace, brand knowledge and data. The same agent brief produces work in each client’s voice, from that client’s numbers.

What are AI agents for SEO and AI search?

They are AI workers that do SEO and AI search jobs from start to finish: research and write an article, refresh a page that is losing traffic, add links, fix metadata and schema, or draft outreach. In Orchly each agent works from your own data (brand knowledge, Search Console, AI visibility) instead of guessing, and hands the work back for review or publishes it to your CMS.

Which agents come ready-made in Orchly?

Every workspace gets the Content, Activation and Site Health agents, which find work: pages close to page one, pages losing clicks, sites that cite your competitors, Reddit threads and technical issues. Then there are the agents that do the work: Super Agent, Article Writer, Article Refresher, Content Translator, Link Enricher, Meta & Schema Optimizer, Outreach Builder and the Site Health Agent. You can use them as they are or duplicate one and change it.

What does “grounded in your brand’s data” mean?

Before an agent writes, it reads the sources you allow: your brand profile, writing instructions, uploaded files, your website sitemap, Search Console, Google Analytics, AI visibility and AI traffic. Prices, features and claims come from your files, internal links come from pages that exist, and priorities come from real rankings and AI answers.

Can I build my own agent?

Yes. Name it, pick a model, write its instructions in plain language, and choose what it can read and do. Instructions can reference tools with @, skills with @skill and inputs with {{double braces}}. Then run a test, and put it on a schedule once the output is right. Any marketing job you can brief a teammate on can become an agent.

What are skills?

A skill is a playbook written in markdown: the steps, structure and rules for one job, like writing a comparison page. Agents load a skill when the job calls for it. Orchly ships four (AEO Article Writing, Content Refresh, Content Translation and Link Enrichment), and you can write your own. Update a skill once and every agent that uses it improves.

How do I run an agent on hundreds of pages at once?

Use a collection. It works like a spreadsheet: paste your keywords, URLs or competitors one per line, add an agent column, map its inputs to your columns, and press Run. Each row runs as its own task and writes its result back into the row. You can run the first few rows as a test, retry failed rows, or schedule the column to work through a set number of rows each time.

Will agents publish anything without my approval?

Not unless you let them. Every agent runs in Review or Autopilot. In Review it does the work and waits for your approval before anything is published. Site Health fixes are only applied when someone presses Apply, and each change shows the current and new value. Most teams start in Review and move routine jobs to Autopilot once they trust the output.

Which AI models can the agents use?

Claude Sonnet 5 (recommended), Claude Sonnet 4.6, Claude Haiku 4.5, GPT-5.5, GPT-5 mini, GPT-5.4 nano, Gemini 3.5 Flash, Gemini 3.1 Flash Lite, DeepSeek V4 Flash and DeepSeek V4 Pro. Pick a larger model for research and long-form writing and a faster one for short, repetitive jobs.

Where can agents publish their work?

Finished content can go straight to WordPress, Webflow, Framer, Ghost or Sanity. Refreshes and link updates change the existing page instead of creating a new one. Agents can also post to a Slack channel when a run finishes, and you can start and approve runs from Claude or ChatGPT through the Orchly MCP server.