NewOrchly MCP & API are live. Build custom workflows with your SEO & AI visibility data.
AI Agents
AI agents built for SEO and AI search, grounded in your brand’s data
Ready-made agents write, refresh, fix and pitch. Build your own for any marketing job and run it across hundreds of pages. Every one works from your brand knowledge, Search Console and AI visibility.
Activation AgentFinds backlinks, Reddit and YouTube openings
Site Health AgentAudits the site and fixes technical issues
Article WriterResearches and writes on-brand articles
Article RefresherUpdates pages that are losing traffic
Link AgentAdds internal and external links
Slack Alerts AgentPosts wins and drops to your channel
Report BuilderSends client-ready reports on schedule
Super Agent
Why did /renters-insurance drop, and what should we fix this week?
Thinking…Thought for 6s
Read Search Console/renters-insurance · 90 daysChecked AI search24 prompts on ChatGPT, Perplexity, GeminiSearched Brand KnowledgeCoverage guide 2026.pdfScraped Google results“best renters insurance” · top 10
Clicks fell 38% once Google showed an AI Overview here. Lemonade is cited in it and you aren't.
Weekly clicks vs AI Overview−38%
Top 3 positionsOther positionsAI Overview shown
Suggested actions Refresh /renters-insurance with a comparison table Add FAQ schema with 5 buyer questions Pitch the NerdWallet renters roundup Run 2 selected
Ask any agent to check, write or fix something…
Skill: SEO auditData access: 3 sources
Trusted by 500+ Brands and Agencies across the globe
Why most AI content misses
A chatbot can write. It just doesn’t know your prices, your rankings or your voice
Give the same brief to a general AI chatbot and to an Orchly agent. One fills the gaps with guesses. The other checks your data first.
General AI chatbot
Fluent and confident, but guessing at the facts
General AI chatbotNo access to your data
Write our “Harbor vs Lemonade” renters insurance page
Harbor plans start at just $5 a month.Made up
Harbor is a leading provider of innovative coverage solutions.Not your voice
Both companies rank well on Google.Not checked
Learn more on our website.No real link
Orchly agent
Every claim traced back to your own data
Comparison Page WriterGrounded
Write our “Harbor vs Lemonade” renters insurance page
Brand Knowledge Search Console AI Visibility Google top 10
Harbor renters plans start at $9 a month, Lemonade’s at $5.Pricing 2026.pdf
Lemonade holds #1 for this search. You’re #7, up from #12.Search Console
ChatGPT names Lemonade in 9 of 12 answers, Harbor in 3.AI Visibility
Link to /renters-insurance-cost/ and /claims/ for next steps.Sitemap
Ready-made agents
Three agents find the work. The rest of the team does it.
The Content, Activation and Site Health agents watch your rankings, AI answers and site, and queue what’s worth doing. Approve an item and the right agent picks it up.
Content AgentFinds content opportunities, then writes, refreshes and translates them.BoardAdd
Suggested 70
Write a ranked roundup: “best renters insurance for students”
UrgentWrite new
Added 2h ago
ApproveReject
Refresh /car-insurance-discounts to win back the top 3
HighRefresh existing
Added 5h ago
ApproveReject
Answer “does home insurance cover mold?”
HighWrite new
Added Yesterday
ApproveReject
Translate /flood-insurance into Spanish
NormalTranslate
Added Yesterday
ApproveReject
Drafting 3
Best renters insurance for students
Article Writer
Researching
Term vs whole life insurance
Article Writer
Writing
Car insurance discounts in 2026
Article Refresher
Refreshing
Review 4
How to file a home insurance claim
2,140 words
PublishEdit
Is renters insurance worth it?
1,680 words
PublishEdit
Umbrella insurance, explained
Updated 9 sections
PublishEdit
Published 18
What is gap insurance?
WordPress · 2 Jun
Flood insurance, explained
WordPress · 29 May
How much life insurance do I need?
WordPress · 24 May
Best pet insurance in 2026
WordPress · 20 May
Activation AgentFinds the pages, threads and videos where you should be mentioned.Scan now
Reddit 1,156YouTube 84Backlinks 99
Opportunities99
Shortlisted4
Contacted23
Live7
PageTypeWhyAuthority
Best Renters Insurance Companies of 2026nerdwallet.comBest-of listNames Lemonade and State Farm +2, not you92Contacted
The 11 Cheapest Car Insurance Companiesforbes.comBest-of listNames GEICO and Progressive +3, not you94
Home Insurance: What It Coversinvestopedia.comGuideCites 3 insurers, not you90
Renters Insurance Reviews 2026bankrate.comReviewNames Allstate and Lemonade, not you88
Best Home Insurance for First-Time Buyersthebalancemoney.comBest-of listNames 5 insurers, not you82
How to Lower Your Car Insurancecnbc.comGuideQuotes Progressive, not you93
Cheapest full coverage? (r/Insurance)reddit.comThread12 replies recommend rivals91
Site Health AgentAudits your site every day and fixes what's holding pages back.Run audit
SEO score7891+13
AEO score5264+12
Open issues2322
Fixed this week1617
IssuePagesSeverityStatus
Broken internal linksSEO/auto-insurance and 4 more12HighFixingFixed
GPTBot blocked in robots.txtAEOrobots.txt1HighFixed
Slow LCP (4.1s)SEO/home-insurance1HighIn review
No answer-first introAEO/renters-insurance and 13 more14Medium
Missing meta descriptionsSEO/blog/*8MediumQueued
Missing FAQ schemaAEO/flood-insurance and 8 more9MediumQueued
Duplicate title tagsSEO/quote, /get-a-quote +35MediumQueued
No llms.txt fileAEO/llms.txt1LowQueued
Agents New
Content AgentFinds, writes and refreshes content
Activation AgentFinds backlinks, Reddit and YouTube openings
Site Health AgentAudits the site and fixes technical issues
Article WriterResearches and writes on-brand articles
Article RefresherUpdates pages that are losing traffic
Link AgentAdds internal and external links
Slack Alerts AgentPosts wins and drops to your channel
Report BuilderSends client-ready reports on schedule
Content Agent
Why did /renters-insurance drop, and what should we fix this week?
Thinking…Thought for 6s
Read Search Console/renters-insurance · 90 daysChecked AI search24 prompts on ChatGPT, Perplexity, GeminiScraped Google results“best renters insurance” · top 10
Clicks fell 38% once Google showed an AI Overview here. Lemonade is cited in it and you aren't.
Weekly clicks vs AI Overview−38%
Top 3 positionsOther positionsAI Overview shown
Suggested actions Refresh /renters-insurance with a comparison table Add FAQ schema with 5 buyer questions Pitch the NerdWallet renters roundup Run 2 selected
Ask any agent to check, write or fix something…
Skill: SEO auditData access: 3 sources
Published to WordPressharborinsurance.com/blog
What is gap insurance?
Live2 min ago
Draft ready for reviewArticle Writer · just now
How to file a home insurance claim
2,140 wordsSEO score 92
r/Insurance14 upvotes · 2h ago
“Cheapest renters insurance that actually pays out?”
Reply draftedReddit Agent
Backlink liveforbes.com · authority 94
Added to “The 11 Cheapest Car Insurance Companies”
Fixed 12 broken linksSite Health Agent
Pushed to WordPressDone
AI crawler accessrobots.txt · fixed just now
GPTBotAllowed
ClaudeBotAllowed
PerplexityBotAllowed
best renters insuranceGoogle · top results
1lemonade.com
2nerdwallet.com
3policygenius.com
7harborinsurance.com
2 tasks startedArticle Refresher · Site Health
Specialist agents for every SEO and AI search job
Run any of them on a single page, from chat, or down a whole list. Use them as they are, or duplicate one and make it yours.
Super Agent
Runs the whole workspace from one chat. Ask about your data, get a draft, or have it start your other agents.
Any questionAnswer or task
Article Writer
Researches the topic and writes an on-brand article built to rank on Google and get cited in AI answers.
KeywordArticle
Article Refresher
Updates a page that is losing traffic with fresh facts, missing subtopics and stronger links.
Page URLUpdated article
Content Translator
Translates a page into another language, localized and in your voice, with its structure and links kept.
URL + languageTranslation
Link Enricher
Adds relevant internal links from your sitemap and authoritative outbound citations to a page.
Page URLLinked article
Meta & Schema Optimizer
Writes the title, meta description, canonical, social tags and valid JSON-LD schema for a page.
Page URLMeta + schema
Outreach Builder
Reads a page you want a link or mention on, finds the angle and drafts a value-first pitch.
Prospect pagePitch draft
Site Health Agent
Turns a site audit finding into the exact fix, applied through your CMS when you approve it.
Audit issueFix to approve
Brand Knowledge
Teach every agent your brand once
Your profile, writing rules, files and sitemap live in one place. Every agent reads them before it writes, alongside live data from Search Console and AI visibility.
Grounded in your data
Everything an agent reads before it writes a word
Brand profileVoice, market, colors
Writing instructions“Never use em dashes”
Knowledge base12 files indexed
Website sitemap248 pages
Search ConsoleClicks, positions
AI Visibility42 tracked prompts
Article Writerreads all of it first
Draft for reviewWhat does renters insurance cover?Your pricesYour voiceYour links
Knowledge base
Your real facts, not the internet’s
Knowledge base1 openFilter
Pricing and plans 2026.pdfPDF1.2 MB Done
Coverage guide 2026.pdfPDF2.4 MB Done
Messaging guide.docxDOC310 KB Done
harborinsurance.com/claims/Web pageScraped Done
Customer interviews Q2.mdMD84 KB In progress
Brand profile
Who you are, in one place read by every agent
Market, language, context and colors. Images come out on-brand.
Writing instructions
Your voice and your hard rules applied to every draft
A writing style plus up to 20 rules, like “never use em dashes”.
Website sitemap
Links to pages that exist and no duplicate topics
Synced on its own, so agents link to real pages and skip topics you’ve covered.
Custom agents
Build an agent for any marketing job, in plain words
If you can brief a teammate, you can build an agent. Pick a model, give it your data and tools, attach a playbook, and decide when it runs.
Describe the job the way you’d brief a teammate and pick the model that fits it
Comparison Page WriterTest runSave agent
InstructionsContext & abilitiesSkillsRuns
Comparison Page WriterWrites “us vs them” pages from real data
ModelClaude Sonnet 5Recommended
InputscompetitorText · one per lineprimary_keywordText
Instructions
For each {{competitor}}, check how buyers compare us with @serp_snapshot and @web_search.
Follow @skill:comparison-page. Take our pricing and features from @search_brand_knowledge. Never guess a number.
Link three related pages from @get_sitemap_urls and target {{primary_keyword}}.
Choose what it can read and what it can do from Search Console to publishing
Comparison Page WriterTest runSave agent
InstructionsContext & abilitiesSkillsRuns
ContextWhat it can read
Brand Kit
Brand Knowledge
Website Sitemap
Search Console (GSC)
Analytics (GA4)
AI Visibility
Bing Webmaster ToolsNot connected
AbilitiesWhat it can do
Web ResearchSearch the web and read pages
SEO & Competitor ResearchKeywords, backlinks, SERP snapshots
Content OptimizationBuild a content brief
Generate ImagesCovers that match your own
Publish on SitePublish and apply page fixes
Hand it a playbook for how the job gets done written once, used by every agent
Comparison Page WriterTest runSave agent
InstructionsContext & abilitiesSkillsRuns
Skills5
AEO Article WritingPrebuilt
Content RefreshPrebuilt
Content TranslationPrebuilt
Link EnrichmentPrebuilt
Comparison PageCustom
Comparison PagePlaybook
Use when writing a page that compares us with one competitor.
## GoalRank for “us vs [competitor]” and get cited in AI answers.## Steps1. Read the top 5 results and the AI answer for the query.2. List where each product wins. Be fair to them.3. Open with a two-line verdict, then a comparison table.4. End with 5 FAQs buyers really ask.## NeverInvent their pricing. Quote their page or leave it out.
Watch it research and write, step by step before you give it a schedule
Article WriterRun #171717
RunOutputSettings
Brief4 of 6 steps
Write a guide on tracking UTM parameters in HubSpot for marketing ops leads. Around 2,000 words, practical, with setup steps.
Claude Sonnet 4.6Brand KitWeb searchSearch ConsoleReview mode
✓Searching Google and AI answersFound 18 ranking pages, 6 of them cited by AI engines.
✓Mapping what top pages cover11 subtopics, and 3 that nobody covers well.
✓Pulling facts from your knowledge basePricing, the HubSpot integration and 2 customer quotes.
✓Checking your sitemap for internal links7 related pages worth linking.
Outlining for AI citationsAnswer-first intro, question headings and an FAQ block.
Writing the draft in your brand voice
Put it on a schedule and decide what needs your OK in Review or Autopilot
Comparison Page WriterTest runSave agent
InstructionsContext & abilitiesSkillsRuns
Autonomy
ReviewPauses for your approval before publishing.AutopilotPublishes on its own, per your settings.
Schedule
MTWTFSS09:00 UTC
Publishing
Publish to a CMS when completeWordPress · harborinsurance.com
Apps
SlackPost to #content when a run finishes
Next run Monday 09:00 · then every Mon and Thu
Collections
Run one agent on 500 rows, like a spreadsheet that does the work
Paste your keywords, URLs or competitors, one per line. Add an agent column and press Run. Every row becomes its own task, and the result lands back in the row.
Content plan
Keywords to cover this quarter. Article Writer drafts each one for review.
lemonade vs state farm renters2,90038Run agentCompletedLemonade vs State Farm: which renters policy pays out?
best renters insurance for students4,40044Run agentNeeds approvalBest renters insurance for college students in 2026
gap insurance vs full coverage6,60029Run agentQueuedReading the SERP0:36CompletedGap insurance vs full coverage: what each one pays for
how to file a home insurance claim3,60033Run agentQueuedSearching brand knowledge0:47Needs approvalHow to file a home insurance claim, step by step
renters insurance cost by state5,40051Run agentQueuedBuilding the brief0:18CompletedRenters insurance cost by state: 2026 averages
does renters insurance cover theft2,40022Run agentQueuedWriting the draft0:29CompletedDoes renters insurance cover theft? What’s covered
umbrella insurance explained1,90026Run agentQueuedChecking the score0:40Needs approvalUmbrella insurance, explained in plain English
flood insurance vs home insurance3,10041Run agentQueuedAdding internal links0:51CompletedFlood insurance vs home insurance: the gaps to know
cheap car insurance for new drivers8,10058Run agentCompleted
what is liability insurance9,90047Run agentCompleted
10 of 240 rows6 selected
Run Article Writer
Each row runs its own agent and writes back into the columns it is mapped to.
Just the first 10Try a batch before committing the restRetry failedReady to runEverything runnable, finished rows left aloneNot included: 2 already doneRun 6 rows
Agent columns
An agent reads the other columns in its row and writes its output into the one you pick.
Data columns
Search volume, difficulty, cost per click and intent, filled in for every keyword.
Run in batches
Try the first 10 rows, retry the ones that failed, or run everything that’s ready.
Four views
Look at the same rows as a table, a board, a gallery or a content calendar.
Is your brand mentioned in
ChatGPT ?
Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.
You stay in charge
Agents do the work. You decide what goes live.
Start every agent in Review. Nothing is published and no site fix is applied until someone on your team approves it.
Approvals
One queue for everything waiting on you
Needs approval3 openFilter
Harbor vs Lemonade renters insuranceComparison Page WriterDraftApprove
/renters-insurance-cost/Article RefresherUpdate In progress
/blog/gap-insurance/Link Enricher7 links Done
Schedules
Recurring work runs itself daily, weekly or monthly
Schedules1 openFilter
AI visibility digest to #marketingCustom agentMon 09:00 In progress
Refresh pages at positions 5–15Article RefresherWeekly Done
Comparison pages, 10 rows a runCollectionMon, Thu Done
Meta and schema passMeta & Schema OptimizerMonthly Done
MCP server
Run agents from Claude or ChatGPT, over MCP
ClaudeOrchly MCP
Refresh our three weakest renters pages and tell me when the drafts are ready.
orchly · run_task
Started 3 Article Refresher runs. The drafts will wait for your approval in Orchly.
Use cases
What marketing teams hand to agents
Each one is a ready-made agent, a custom agent or a collection, set up in minutes.
SEO
Win back pages close to page one
Each week the Content Agent finds pages sitting at positions 5 to 15 or losing clicks. The Article Refresher adds what they’re missing and queues the update for review.
Content
Write comparison pages at scale
Paste 40 competitors into a collection. A custom agent writes each “us vs them” page from your pricing, your rankings and the live search results.
International
Launch in a new language
Point the Content Translator at your top 50 URLs with a target language. It localizes each page in your voice and keeps its structure and links.
Technical SEO
Fix metadata and schema site-wide
Run the Meta & Schema Optimizer down a column of URLs. It writes titles, descriptions and JSON-LD, and applies them to your site once you approve.
Links & PR
Pitch the pages AI already cites
The Activation Agent finds pages that name your competitors and not you. The Outreach Builder drafts a pitch for each one, ready to send from your own inbox.
Reporting
Post a weekly AI visibility digest
A custom agent reads AI visibility and Search Console every Monday and posts what moved, and why, to your team’s Slack channel.
Content ops
Link every new post properly
The Link Enricher reads your sitemap and adds internal links and outbound citations, so new posts never go live as orphan pages.
Competitive intel
Watch competitors in AI answers
A scheduled agent checks which competitors gained mentions in ChatGPT, Perplexity and Gemini, and drafts a response page for the biggest gap.
Agencies
One playbook, every client’s voice
Each client has its own workspace, brand knowledge and data. The same agent brief produces work in each client’s voice, from that client’s numbers.
What are AI agents for SEO and AI search?
They are AI workers that do SEO and AI search jobs from start to finish: research and write an article, refresh a page that is losing traffic, add links, fix metadata and schema, or draft outreach. In Orchly each agent works from your own data (brand knowledge, Search Console, AI visibility) instead of guessing, and hands the work back for review or publishes it to your CMS.
Which agents come ready-made in Orchly?
Every workspace gets the Content, Activation and Site Health agents, which find work: pages close to page one, pages losing clicks, sites that cite your competitors, Reddit threads and technical issues. Then there are the agents that do the work: Super Agent, Article Writer, Article Refresher, Content Translator, Link Enricher, Meta & Schema Optimizer, Outreach Builder and the Site Health Agent. You can use them as they are or duplicate one and change it.
What does “grounded in your brand’s data” mean?
Before an agent writes, it reads the sources you allow: your brand profile, writing instructions, uploaded files, your website sitemap, Search Console, Google Analytics, AI visibility and AI traffic. Prices, features and claims come from your files, internal links come from pages that exist, and priorities come from real rankings and AI answers.
Can I build my own agent?
Yes. Name it, pick a model, write its instructions in plain language, and choose what it can read and do. Instructions can reference tools with @, skills with @skill and inputs with {{double braces}}. Then run a test, and put it on a schedule once the output is right. Any marketing job you can brief a teammate on can become an agent.
What are skills?
A skill is a playbook written in markdown: the steps, structure and rules for one job, like writing a comparison page. Agents load a skill when the job calls for it. Orchly ships four (AEO Article Writing, Content Refresh, Content Translation and Link Enrichment), and you can write your own. Update a skill once and every agent that uses it improves.
How do I run an agent on hundreds of pages at once?
Use a collection. It works like a spreadsheet: paste your keywords, URLs or competitors one per line, add an agent column, map its inputs to your columns, and press Run. Each row runs as its own task and writes its result back into the row. You can run the first few rows as a test, retry failed rows, or schedule the column to work through a set number of rows each time.
Will agents publish anything without my approval?
Not unless you let them. Every agent runs in Review or Autopilot. In Review it does the work and waits for your approval before anything is published. Site Health fixes are only applied when someone presses Apply, and each change shows the current and new value. Most teams start in Review and move routine jobs to Autopilot once they trust the output.
Which AI models can the agents use?
Claude Sonnet 5 (recommended), Claude Sonnet 4.6, Claude Haiku 4.5, GPT-5.5, GPT-5 mini, GPT-5.4 nano, Gemini 3.5 Flash, Gemini 3.1 Flash Lite, DeepSeek V4 Flash and DeepSeek V4 Pro. Pick a larger model for research and long-form writing and a faster one for short, repetitive jobs.
Where can agents publish their work?
Finished content can go straight to WordPress, Webflow, Framer, Ghost or Sanity. Refreshes and link updates change the existing page instead of creating a new one. Agents can also post to a Slack channel when a run finishes, and you can start and approve runs from Claude or ChatGPT through the Orchly MCP server.