AI Search Visibility & SEO Agents for Law Firms

Add the questions a potential client would ask, with the city and practice area in them, like “best divorce lawyer in Dallas” or “immigration attorney near me who speaks Spanish”. Orchly runs them in ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok and Google AI Overviews, then shows whether your firm is named, where it sits in the answer and which firms are named instead. See AI search monitoring.

Mix three kinds. Firm searches (“best estate planning attorney in Scottsdale”). Should-I-hire questions (“do I need a lawyer for a wrongful termination claim”). And cost questions (“how much does an uncontested divorce cost in Georgia”). Orchly suggests prompts from your practice area pages during setup, and you can track them in more than one language.

For legal questions, AI engines lean on sources they already trust: Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers, Google reviews and threads on Reddit. Orchly lists the sources cited in every answer, so you can see whether you’re losing on your own site or on a directory profile you haven’t touched in years.

That call belongs to your firm and your state bar, and Orchly doesn’t give legal or ethics advice. What Orchly does is keep a lawyer in the loop. You write the rules every agent follows, such as “never promise case results” or “add our advertising disclaimer”, in the brand kit. Drafts then wait in a review queue until an attorney approves them.

Legal keywords like “truck accident lawyer” are some of the priciest clicks in paid search, and an AI answer that names your firm doesn’t charge per click. Orchly measures visits from AI assistants by page, and connecting GA4 puts form fills and calls tracked there next to that data. See AI traffic analytics.

Yes. Put the city or county in the prompt, like “car accident lawyer in Sugar Land”, and group prompts by office or practice area. Google keyword rankings are tracked daily by country and device, with Search Console clicks alongside. Firms with one office may also like our page for local businesses.

The Article Writer can draft practice area pages, city pages and plain-English FAQs from your own details and past pages. It writes marketing content for your site, not legal advice for anyone’s case, and nothing publishes until someone on your team approves it.

Yes. Agencies give each firm its own workspace with separate prompts, competitors and agents, and send reports with the agency’s logo on them. More on that on the agencies page.