Make AI search get your brand right

Brand Brain is the source of truth about your brand inside Orchly: who you are, what you sell and what it costs, who you serve, what matters this quarter and how you sound. It’s stored as small, sourced statements. Orchly uses it to check what AI search says about you, and every agent uses it to write the content that corrects it.

AI engines build an answer from the pages they can find: old reviews, listicles, forum threads, competitor pages and your own site. If an outdated page is easier to find than the current fact, or your own pages disagree with each other, AI repeats the wrong version. It isn’t lying. It’s quoting the best source it has.

Find the wrong claim, then make the right one easy to find and quote. Orchly checks AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews against your Brand Brain facts and flags each contradicted claim with the pages that spread it. Each one becomes a task: refresh your own page with an answer-first section, add FAQ schema, publish a comparison page, or pitch a correction to the site that got it wrong. Agents draft all of it from your facts, and nothing goes live until you approve it.

Answers to the prompts you track in AI Visibility, across ChatGPT, Perplexity, Gemini, Google AI Overviews and the other engines on your plan. Every checkable claim about your brand is compared with the facts you’ve marked for fact-checking, such as pricing, features, coverage and support hours, and judged as supported or contradicted.

No. As soon as Orchly knows your website, it reads your key pages (home, pricing, product, features, about, integrations) and drafts your Company, Products, Audience and Voice sections, your company overview and your brand colors. Most teams spend a few minutes reviewing and correcting. Strategy is left to you, because your priorities aren’t on your website.

It re-reads your key pages on the first of every month, only where the text changed. Files and links you add are drafted into facts in the background. And when you correct a fact in any chat, like “most claims are paid within 5 days now”, it’s saved with an Undo. Anything a machine drafts that would replace a fact you confirmed goes to Needs your review first, side by side with its source.

A brand kit is a document you write once and have to remember to update. Brand Brain fills itself from your site, learns from your files and chats, re-reads your pages every month and asks before anything changes. It also does something a brand kit never could: it’s the answer key Orchly checks AI search against. Brand Brain replaced the Orchly Brand Kit and covers everything it did, including voice, writing rules, colors, competitors and documents.

Priorities tell Orchly what matters right now, for example “correct what AI says about claim payout times” or “say nothing about the flood launch before 1 November”. Type a few lines or paste a plan and Orchly splits it into separate priorities. Each one steers recommendations, content or both, and has a review date. Once the date passes it pauses until you keep it or retire it.

PDFs, Word documents, Markdown and plain text, plus any web page by link: pricing sheets, messaging guides, battlecards, case studies, review pages. Each file is searchable the moment it’s added, and Orchly drafts the key facts from it for you to keep or dismiss.

Yes. Search it from Claude or ChatGPT through the Orchly MCP server, or read it through the API, so a press release or a sales email quotes the same facts as your site. Agencies get a separate Brand Brain for every client workspace.