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For brand & PR teams

AI Search Visibility & Brand Monitoring for PR Teams

Ask ChatGPT if your company is legit and it quotes press, Wikipedia and Reddit. Track that answer on every AI engine and the sources behind it.

Orchly Sentiment tab showing a brand’s AI sentiment score, positive and negative split over time, and the themes AI engines raise about it
Trusted by 500+ Brands and Agencies across the globe
Sound familiar?

This quarter, ChatGPT quoted a return policy you dropped last year.

Orchly shows what every AI engine says about your brand, traces each claim to its source, and turns missing coverage into a pitch list.

  1. 01 Track
  2. 02 Prioritize
  3. 03 Act
  4. 04 Measure
  5. Repeat
Orchly growth loop

What brand & PR teams watch

Your reputation in AI search, one answer at a time

The questions people ask about you, how each engine describes you, the outlets it trusts, and where you stand next to rivals.

Track the questions people ask about you “is it legit”, “vs” and “best brands for” prompts

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
is halden mattress legit Reputation 78% #1
halden vs saatva Versus 61% #2
does halden charge a return fee Brand facts 100% #1
best mattress brands for back pain Category 34% #4
most trusted online mattress companies Trust 12% #7

See how each AI engine describes your brand what you’re known for and the concerns it raises

Sentiment Last 30 days
OverviewBy platformThemesMentions
Brand sentimentAll platforms
66
Score
Positive
58%
Neutral
22%
Negative
20%
Top Positive Mentions
Comfort 88
Cooling 64
Value 52
Top Negative Mentions
Return fee 37
Off-gassing 19
By platform Positive Neutral Negative
ChatGPT 62%
Claude 64%
Perplexity 49%
Gemini 57%
Grok 44%

Find the coverage AI quotes about you news, Wikipedia, review sites and roundups

Citations Last 30 days
SourcesDomainsOpportunities
Total citations
3,412▲ 11%
Cited domains
524▲ 31
Your citation share
14%▲ 2%
58 Citation Opportunities
Wirecutter
The Best Mattress
nytimes.com/wirecutter/reviews/best-mattress
74%
No
Sleep Foundation
Halden Mattress Review
sleepfoundation.org/mattress-reviews/halden
66%
Yes
Reddit
Halden vs Saatva, 6 months in
reddit.com/r/Mattress/comments/halden_vs_saatva
59%
Yes
Wikipedia
Bed-in-a-box
en.wikipedia.org/wiki/Bed-in-a-box
47%
No
Most cited domainsShare
1 nytimes.com 17% ▲ 2%
2 reddit.com 15% ▲ 3%
3 sleepfoundation.org 12% ▲ 1%
4 wikipedia.org 9% ▲ 1%
5 consumerreports.org 7% ▼ 1%

Measure your share of voice against rivals by engine, by topic and by prompt

Competitors Last 30 days
Share of voiceHeatmapHead to head
Share of voice
34%▲ 5%
Rank vs competitors
#2▲ 1
Prompts won
31▲ 6
Visibility by platformHeatmap
Saatva
Halden
Casper
ChatGPT ChatGPT
78%
74%
52%
Gemini Gemini
72%
66%
49%
Perplexity Perplexity
70%
61%
55%
Claude Claude
74%
76%
46%
Grok Grok
63%
58%
51%
Share of voice5 brands
1 Saatva 36% ▲ 1%
2 HaldenYou 34% ▲ 5%
3 Casper 14% ▼ 2%
4 Purple 9% ▼ 1%
5 Tempur-Pedic 7% ▼ 1%

Catch the threads that end up in AI answers with sentiment and a drafted reply you post yourself

Reddit Visibility Last 7 days
AllBrand MentionsCompetitor MentionsAI Search InfluenceSettings
Mentions 1–24 of 64
Is Halden legit? Return fee confusion Brand
u/night_owl_jess to r/Mattress 5h Halden’s site says returns are free now, but ChatGPT told me there’s a $99 fee. Which is it? Don’t want to get stuck with it.
u/sleepy_marcus 4h They dropped the fee last year. Returned mine in March, paid nothing, and pickup came two days later.
u/mattress_nerd 3h The $99 thing is from an old Sleep Foundation review. It still gets quoted everywhere.
Draft a helpful reply…

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

From monitoring to action

Fix the story where it starts

Find the page behind a bad answer, pitch the outlets AI already trusts, and give leadership a report they can read in two minutes.

Driving sources

Trace a bad answer to its source often an old review it keeps repeating

Returns & trial 31% positive Perplexity

Reviewers like the feel, but note that Halden charges a $99 return fee during its 100-night trial.

Driving sources
sleepfoundation.org/mattress-reviews/halden Mar 2023 14×
reddit.com/r/Mattress/comments/halden_return
trustpilot.com/review/haldensleep.com
bbb.org/us/or/portland/profile/halden
Mention gap

Turn cited coverage into a pitch list pages that name rivals and skip you

Mention gap Cited pages · 30 days Export
Cited page YouCasperSaatva
  • The Best Mattress NewsWirecutter · 41 cites
  • Bed-in-a-box ReferenceWikipedia · 33 cites
  • r/Mattress: Halden vs Saatva, 6 months in ForumReddit · 27 cites
  • Best Mattresses of 2026 ListicleForbes Vetted · 24 cites
  • Mattress Ratings ReviewConsumer Reports · 19 cites
  • The DTC mattress shakeout NewsThe Verge · 12 cites
Leadership reporting

Send the CMO one live link or a PDF for the board deck

H Halden Brand in AI search · Q3 2026
Sentiment score +7 pts
AI share of voice 34%
Rank vs rivals #2
Sentiment score, by month 12 months
Every market

See what AI says in each market in the local language

Locations 7 countries · 6 languages + Add
United States English Brazil Português Spain Español Germany Deutsch India हिन्दी Japan 日本語 Australia English
  • United States English
  • Brazil Português
  • Spain Español
  • Germany Deutsch
  • India हिन्दी
  • Japan 日本語
  • Australia English
MCP

Ask Claude if coverage landed before the recap

Claude Orchly MCP

Did the launch coverage change how ChatGPT describes us?

orchly · get_sentiment

Sentiment rose to 74 from 68. Two of its new strengths come from launch articles.

How do I find out what ChatGPT says about my brand?

Track the questions people actually ask about you, such as “is [brand] legit”, “[brand] reviews” or “[brand] vs [rival]”. Orchly runs them on ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, Google AI Overviews and AI Mode, and keeps every answer so you can read it in full, with your position, the sentiment and the sources cited. See AI search monitoring.

An AI answer has a wrong or outdated fact about us. Can we fix it?

AI engines don’t take correction requests the way an editor does. They repeat what their sources say, so you fix the source. In Orchly, open the theme in Sentiment, read the response that carries the claim, and check its Driving Sources for the page it came from. Then ask that publisher for an update, refresh the page if it’s yours, or publish a clear answer on your own site, and watch the next runs.

Which sources do AI engines cite when people ask about a brand?

It depends on your category and the engine, which is why Orchly records it for your own prompts. The Citations tab lists every page AI pulled from, its content type (news article, listicle, product page and so on), how often it’s cited and whether your brand is on it. Expect a mix of press coverage, Wikipedia, Reddit threads, review sites and roundup articles.

What is GEO, and what does it have to do with PR?

GEO (generative engine optimization) is the work of shaping what AI engines say. For brand and comms teams it looks a lot like earned media: engines lean on third-party pages to describe you, so the coverage, reviews and threads you earn are what they quote. Orchly ranks those outlets by how often AI actually cites them.

How do we measure AI share of voice against competitors?

Add your rivals and Orchly shows how often each brand is named across your tracked prompts, per engine, per topic and per prompt. The Sentiment tab adds a head-to-head view: both brands scored out of 100, with what each is known for and the concerns AI raises about each.

Can Orchly help when a story breaks or a thread goes viral?

It helps you see how far it has spread into AI answers. The sentiment trend shows a dip when it starts, and you can filter by engine to see which one picked it up. Social Listening flags Reddit threads that rank in Google or already show up in AI answers, and you can schedule an agent to check visibility and post a summary to Slack.

Can we share this with the CMO or the board?

Yes. Build a report with AI visibility, citations, sentiment and social listening, then send the live link or download a PDF for the deck. See the AEO and GEO report builder.

We’re a PR agency. Can we run this for several clients?

Yes. Each client gets its own workspace with its own prompts, competitors and reports, and reports can carry your agency’s logo. More on the agencies page.