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For real estate

SEO & AI Search Visibility Agents Tool for Real Estate

Buyers ask ChatGPT for the best realtor in town. See if your agents get named, which portals AI quotes instead, and what to fix.

Orchly AI visibility dashboard a brokerage uses to see how often ChatGPT, Perplexity and Gemini name its agents
Trusted by 500+ Brands and Agencies across the globe
Sound familiar?

This spring, ChatGPT named three agents in your zip code, and not you.

Orchly tracks what buyers and sellers ask AI about your market, shows which portals and pages decide the answer, and checks whether your team gets named on the next run.

  1. 01 Track
  2. 02 Prioritize
  3. 03 Act
  4. 04 Measure
  5. Repeat
Orchly growth loop

What real estate teams track

Know what AI tells buyers and sellers about your market

Follow the agent, neighborhood and market questions people ask, how AI talks about your team, and which local pages still pull their weight.

Track what buyers and sellers ask AI like “best realtor in Scottsdale”

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
best realtor in Scottsdale for luxury homes Agents 54% #2
realtor to help us relocate to Arizona Relocation 47% #3
best Scottsdale neighborhoods for families Neighborhoods 31% #4
should I sell now or wait in Phoenix Market 18% #5
top listing agent in North Scottsdale Agents 0%

Read how AI describes your agents and the reviews behind each answer

Sentiment Last 30 days
OverviewBy platformThemesMentions
Brand sentimentAll platforms
73
Score
Positive
68%
Neutral
19%
Negative
13%
Top Positive Mentions
Local knowledge 86
Negotiation 67
Responsiveness 59
Top Negative Mentions
Commission 27
Pushy follow-ups 16
By platform Positive Neutral Negative
ChatGPT 72%
Claude 70%
Perplexity 64%
Gemini 61%
Grok 52%

See which area pages earn Google clicks neighborhoods, relocation, markets

Organic Visibility Search Console Last 28 days
DashboardIndexingSettings
Topic clusters
12▲ 2
Clicks from clusters
68%▲ 5%
Avg position
8.9▲ 1.3
Performance by topic KeywordsTopic Clusters
Topic cluster Clicks CTR Position Trend
Areas64 keywords · living in mccormick ranch, arcadia vs paradise valley 4,860 3.4% 7.8 ▲ 14%
Relocation31 keywords · moving to scottsdale, cost of living scottsdale 2,310 2.9% 9.2 ▲ 6%
Market22 keywords · scottsdale housing market, phoenix home prices 1,740 2.2% 11.6 ▼ 18%
Selling18 keywords · what is my home worth, best time to sell in arizona 1,120 2.6% 10.3 ▲ 3%
Builders15 keywords · new builds north scottsdale, 55+ communities 690 1.7% 13.9 ▼ 9%

Catch market pages going out of date before AI quotes last year’s prices

Content Decay Last 6 months
HeatmapPagesLost queries
Decaying pages
8▲ 3
Clicks lost
2,940▼ 38%
Refreshes queued
3▲ 3
Clicks vs baseline, by month −40%+10%
Page MarAprMayJunJulAug Clicks /market-report/scottsdale-2025 0−6%−14%−25%−34%−45%−610 /neighborhoods/mccormick-ranch 0−3%−9%−18%−27%−36%−380 /blog/best-schools-north-scottsdale 0−2%−11%−17%−24%−31%−290 /relocation/moving-to-scottsdale 0+1%−4%−10%−16%−22%−170 /communities/new-builds-queen-creek 0+2%−1%−6%−8%−12%−80 /sell/home-value 0+3%+6%+5%+9%+14%+120
3 pages sent to the Article Refresh agent

Count the visits AI sends your way and the area pages they land on

AI Traffic Last 7 days
TrafficLogsSettings
ChatGPT
Humans720▲ 17%
Bots2,410▲ 21%
Claude
Humans170▲ 8%
Bots780▲ 11%
Perplexity
Humans330▲ 14%
Bots690▲ 10%
Google
Humans1,860▲ 3%
Bots2,120▼ 5%
Traffic trend Humans Bots
MonTueWedThuFriSatSun
Visibility by bot
6.0Kcrawls
ChatGPT40%Claude13%Perplexity12%Google35%

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

Beyond the portals

Get named where your market asks

Portals own a lot of the answer. Your reviews, your neighborhood pages and the local threads decide the rest.

How buyers ask

Track how relocating families ask schools first

New chat Logged out 4 engines

moving from Chicago with kids, which Scottsdale areas have good schools and a good agent?

Search

Same question, sent to every engine you track.

Mention gap

Find the portal pages that name rival teams and leave you out

Mention gap Scottsdale, AZ · 4 gaps Not mentioned
Cited page YouHaydenMesa
zillow.com /professionals/real-estate-agent-reviews/scottsdale-az/ 21×
reddit.com /r/scottsdale/ realtor recs for first-time buyers 14×
realtor.com /realestateagents/scottsdale_az/ 11×
yelp.com /search?find_desc=realtor&find_loc=scottsdale
homes.com /real-estate-agents/scottsdale-az/
redfin.com /real-estate-agents/scottsdale
Fix list

Work through it before listing season one job at a time

Scottsdale fixes 3 open Filter
  • Refresh the Scottsdale market report ContentAI quotes 2025 prices Approve
  • Ask recent sellers for Zillow reviews ReviewsCited in 21 answers Pending
  • Add schools and HOA fees to McCormick Ranch NeighborhoodAsked in 9 prompts In progress
  • Answer the r/scottsdale relocation thread RedditCited by Perplexity Done
  • Add RealEstateAgent schema to agent bios Technical12 bio pages Done
Mobile vs desktop

Track rankings on the phone where buyers search

Rankings by device United States
Keyword Desktop Mobile
realtor austin tx 5 −3 8
homes for sale 78704 7 +1 6
best neighborhoods austin families 4 −5 9
austin real estate agent 3 3
Brokerage reports

Show your brokerage the results as a live link or PDF

S Summit Realty Monthly report · June 2026
AI visibility +24%
AI visits 318
Area pages updated 9
AI visibility, by month 12 months

How do I get my real estate business recommended by ChatGPT?

Start by finding out where you stand. Track the questions buyers and sellers in your market ask, like “best realtor in Scottsdale” or “best neighborhoods in Austin for families”, and see which agents and sources the answers use. Then close the gaps: stronger agent bios and neighborhood pages on your site, more reviews on the portals AI cites, and a presence in the local threads it reads. AI search monitoring shows whether it’s working.

Can Orchly track AI answers for my city and neighborhoods?

Yes. Every prompt you track can name the city, suburb, zip code or subdivision you work in, and Orchly runs prompts from different locations so the answers look like what a local buyer sees. Google rankings are tracked by country and device.

Why does AI send buyers to Zillow and Realtor.com instead of my site?

Portals have agent reviews, sales history and neighborhood data on millions of pages, so AI engines cite them constantly. Orchly’s citation view lists the portal, Niche, Yelp and Reddit pages behind each answer and marks which agents they name. That tells you which profiles to fill out, which reviews to ask for and which questions your own pages should answer better.

Which prompts should a brokerage or agent team track?

Five groups cover most of it: agent picks (“top listing agent in North Scottsdale”), neighborhood questions (“is Arcadia a good place to live”), market timing (“should I sell now or wait”), relocation (“moving to Phoenix from Chicago with kids”) and new construction or 55+ communities. Orchly suggests prompts from your website during setup, and you can add your own.

Does this work for property managers and homebuilders?

Yes. A property manager would track prompts like “best property management company in Tampa for a single rental”, and a builder would track “new construction homes near Frisco under $600k” or a community name. The tracking, citations and fix list work the same way. Running a single office that lives on walk-ins and calls? Orchly for local businesses may be the closer fit.

Can Orchly write neighborhood guides and market updates?

Yes. The AI Article Writer drafts neighborhood guides, relocation pages and market updates in your brand voice, using the facts you add to your knowledge base. Every draft waits for review, so your broker can check the numbers and the fair housing wording before anything goes live.

How is this different from the SEO tools and IDX site we already use?

An IDX feed gives you listing pages, but so does every other brokerage in your MLS, and AI answers usually cite the portal’s copy of the same listing. Orchly looks at what AI answers say about your agents and your market, next to your Search Console clicks and rankings, so you know which pages to write or refresh.