Track what buyers and sellers ask AI like “best realtor in Scottsdale”





For real estate
Buyers ask ChatGPT for the best realtor in town. See if your agents get named, which portals AI quotes instead, and what to fix.
Orchly tracks what buyers and sellers ask AI about your market, shows which portals and pages decide the answer, and checks whether your team gets named on the next run.
What real estate teams track
Follow the agent, neighborhood and market questions people ask, how AI talks about your team, and which local pages still pull their weight.





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Beyond the portals
Portals own a lot of the answer. Your reviews, your neighborhood pages and the local threads decide the rest.
moving from Chicago with kids, which Scottsdale areas have good schools and a good agent?
Same question, sent to every engine you track.
Start by finding out where you stand. Track the questions buyers and sellers in your market ask, like “best realtor in Scottsdale” or “best neighborhoods in Austin for families”, and see which agents and sources the answers use. Then close the gaps: stronger agent bios and neighborhood pages on your site, more reviews on the portals AI cites, and a presence in the local threads it reads. AI search monitoring shows whether it’s working.
Yes. Every prompt you track can name the city, suburb, zip code or subdivision you work in, and Orchly runs prompts from different locations so the answers look like what a local buyer sees. Google rankings are tracked by country and device.
Portals have agent reviews, sales history and neighborhood data on millions of pages, so AI engines cite them constantly. Orchly’s citation view lists the portal, Niche, Yelp and Reddit pages behind each answer and marks which agents they name. That tells you which profiles to fill out, which reviews to ask for and which questions your own pages should answer better.
Five groups cover most of it: agent picks (“top listing agent in North Scottsdale”), neighborhood questions (“is Arcadia a good place to live”), market timing (“should I sell now or wait”), relocation (“moving to Phoenix from Chicago with kids”) and new construction or 55+ communities. Orchly suggests prompts from your website during setup, and you can add your own.
Yes. A property manager would track prompts like “best property management company in Tampa for a single rental”, and a builder would track “new construction homes near Frisco under $600k” or a community name. The tracking, citations and fix list work the same way. Running a single office that lives on walk-ins and calls? Orchly for local businesses may be the closer fit.
Yes. The AI Article Writer drafts neighborhood guides, relocation pages and market updates in your brand voice, using the facts you add to your knowledge base. Every draft waits for review, so your broker can check the numbers and the fair housing wording before anything goes live.
An IDX feed gives you listing pages, but so does every other brokerage in your MLS, and AI answers usually cite the portal’s copy of the same listing. Orchly looks at what AI answers say about your agents and your market, next to your Search Console clicks and rankings, so you know which pages to write or refresh.