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SEO & AI Search Visibility Tool for Colleges, Schools and Edtech

Students ask ChatGPT which online MBA is worth it before they request info. Track visibility program by program and fix stale tuition facts.

Orchly AI search dashboard showing how often a university’s programs appear in ChatGPT, Perplexity and Gemini answers
Trusted by 500+ Brands and Agencies across the globe
Sound familiar?

This admissions cycle, ChatGPT listed five online MBAs and skipped yours.

Orchly tracks what students and parents ask AI about your programs, flags the facts and sources to fix, and checks whether you get named before the next deadline.

  1. 01 Track
  2. 02 Prioritize
  3. 03 Act
  4. 04 Measure
  5. Repeat
Orchly growth loop

What enrollment teams track

See how AI answers students before they ever apply

Track prompts for every program, find the rankings and threads AI trusts, and catch slipping program pages while there’s still time before deadline season.

Track what students ask about each program cost, format, outcomes and “is it worth it”

Prompt Tracking Last 30 days
PromptsCitationsSentimentCompetitorsTopicsQuery Fanouts
Tracked prompts
128▲ 12
Brand mentioned
64%▲ 5%
Avg position
#2.4▲ 0.3
Not mentioned
21▼ 4
Prompt Mentioned in Visibility Pos.
best online MBA under $30k with no GMAT requirement Online MBA 46% #3
accredited RN to BSN programs I can finish in 12 months Nursing 52% #2
is a data science master’s worth it or should I do a bootcamp Data Science 14% #5
bootcamp vs CS degree for getting a software job Computer Science 9% #6
colleges with good merit aid for a 3.7 GPA Financial Aid 0%

See which rankings and reviews AI leans on rankings, review sites, forums or your own pages

Citations Last 30 days
SourcesDomainsOpportunities
Total citations
2,036▲ 7%
Cited domains
418▲ 22
Your citation share
11%▲ 2%
46 Citation Opportunities
US News
Best Online MBA Programs
usnews.com/education/online-education/mba/rankings
71%
Yes
Reddit
Is a no-GMAT online MBA worth it?
reddit.com/r/MBA/comments/no_gmat_online_mba
63%
No
Niche
Best Colleges for Nursing in America
niche.com/colleges/search/best-colleges-for-nursing
58%
No
Forbes Advisor
Is A Data Science Degree Worth It?
forbes.com/advisor/education/data-science-degree
44%
No
Most cited domainsShare
1 usnews.com 18% ▲ 1%
2 reddit.com 16% ▲ 4%
3 niche.com 12% ▲ 1%
4 coursera.org 7% ▼ 1%
5 wikipedia.org 6% ▲ 1%

Follow the subreddits applicants trust r/ApplyingToCollege, r/MBA, r/cscareerquestions

Reddit Visibility Last 7 days
AllBrand MentionsCompetitor MentionsAI Search InfluenceSettings
Mentions 1–24 of 86
Online MBA under $30k, no GMAT: which ones are respected? Brand
u/cpa_to_mba to r/MBA 3h Working full time with a 3.4 GPA and I don’t want to sit the GMAT. Which online MBAs under $30k do employers actually take seriously?
u/ops_mgr_dana 2h Finished one of the state-school programs on your list last spring. About $24k all in, no GMAT, and my employer covered half.
u/admit_coach_lee 1h Check accreditation before anything else. AACSB is what recruiters look for.
Draft a helpful reply…

Read how AI describes your school the praise and the caveats, engine by engine

Sentiment Last 30 days
OverviewBy platformThemesMentions
Brand sentimentAll platforms
72
Score
Positive
66%
Neutral
20%
Negative
14%
Top Positive Mentions
Career outcomes 81
Flexible format 69
Faculty 54
Top Negative Mentions
Tuition 33
Financial aid 19
By platform Positive Neutral Negative
ChatGPT 70%
Claude 68%
Perplexity 62%
Gemini 60%
Grok 51%

Spot program pages losing Google clicks and refresh them before applications open

Content Decay Last 6 months
HeatmapPagesLost queries
Decaying pages
8▲ 3
Clicks lost
2,940▼ 38%
Refreshes queued
3▲ 3
Clicks vs baseline, by month −40%+10%
Page AprMayJunJulAugSep Clicks /programs/ms-data-science 0−6%−14%−22%−31%−40%−610 /programs/online-mba/tuition 0−3%−9%−17%−26%−34%−480 /admissions/deadlines 0+2%−5%−12%−20%−29%−350 /programs/cybersecurity-bs 0−1%−6%−13%−18%−23%−240 /financial-aid/scholarships 0+1%−2%−6%−9%−12%−130 /programs/rn-to-bsn 0+3%+6%+5%+9%+14%+110
3 pages sent to the Article Refresh agent

Is your brand mentioned in ChatGPT ?

Get a free analysis of your brand visibility in AI tools like ChatGPT, Gemini, Perplexity and more.

Before the deadline

Fix what AI gets wrong about your programs

Most bad answers trace back to a stale fact, a thin program page or a source nobody on your team was watching.

How students ask

Track how applicants ask GPA and budget included

New chat Logged out 4 engines

I have a 3.4 GPA and work full time. What’s the best online MBA under $30k that doesn’t need the GMAT?

Search

Same question, sent to every engine you track.

Program by program

See which programs AI picks and which slipped

Visibility by program 6 topics Last 30 days
ProgramPromptsVisibility
Online MBA 18 41% +6
MS in Data Science Tuition out of date 14 27% −12
RN to BSN, online 11 58% +3
BS in Cybersecurity 12 34% +4
MEd in Educational Leadership 9 22% +1
Project Management Certificate 7 15% 0
Fix list

Fix what AI gets wrong tuition and deadlines first

Program fixes 3 open Filter
  • Fix MS Data Science tuition TuitionOld rate in 4 answers In progress
  • Refresh your Niche profile NicheCited in 11 answers Approve
  • Reply in the r/MBA thread RedditCited by Perplexity Pending
  • Add the Feb 1 deadline to the FAQ DeadlineWrong in 3 answers Done
International students

Track how applicants abroad ask in their own language

Locations 7 countries · 6 languages + Add
United States English Brazil Português Spain Español Germany Deutsch India हिन्दी Japan 日本語 Australia English
  • United States English
  • Brazil Português
  • Spain Español
  • Germany Deutsch
  • India हिन्दी
  • Japan 日本語
  • Australia English
AI visits

See AI visits by program page visits and crawls

Top pages from AI search 30 days
PageVisitsCrawls
/programs/online-mba/ 942 58
/programs/nursing-bsn/ 611 44
/admissions/tuition/ 488 61
/programs/data-science-ms/ 305 27

How do I find out if ChatGPT recommends our school or programs?

Add the questions prospective students ask, like “best online MBA under $30k” or “is an RN to BSN online respected by hospitals”, and Orchly runs them in ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode. You see whether your school is named, where it sits in the list and which schools show up instead. See AI search monitoring.

Which prompts should an enrollment marketing team track?

Group them by program. For each one, track cost questions (“under $20k”, “with financial aid”), format questions (online, part-time, no GMAT), outcome questions (“jobs after a data science master’s”) and the blunt ones like “is X worth it”. Orchly suggests prompts from your site during setup, and you can add your own at any time.

Why does AI quote the wrong tuition or deadline for our school?

AI engines answer from whatever they can find, and that often includes an old catalog PDF, a third-party directory or last year’s rankings coverage. Orchly shows the sources cited in each answer, so you know whether to fix your own program page or chase a correction from the site AI keeps quoting.

Which sites do AI engines cite for college and program questions?

It depends on the question and the engine. Rankings like US News, review sites like Niche, Reddit communities such as r/ApplyingToCollege and r/MBA, course platforms like Coursera and your own program pages all come up. Citation tracking shows the exact pages behind your prompts, and Reddit tracking flags the threads that already appear in AI answers.

Can we track AI visibility for each program separately?

Yes. Put each program’s prompts in its own topic and you get visibility, share of voice and sentiment per program, not just for the university as a whole. On the Google side, content groups let you report on all your /programs/ pages, or just one school’s, as one set.

Does this work for bootcamps, private K-12 schools and edtech companies?

It does. The prompts are yours to set, so a bootcamp can track “best coding bootcamp with a job guarantee”, a private school “best private high schools in Denver for STEM” and a course platform “Coursera vs edX for a data analytics certificate”. If an agency or OPM runs your enrollment marketing, see Orchly for agencies.

Can Orchly help us fix program pages before the application deadline?

Yes. Upload your current tuition sheet and program facts to the knowledge base, then have the Article Refresher agent update a slipping program page with them. Every change waits for your review, so nothing goes live without sign-off from admissions or your compliance team. See the SEO and GEO optimizer.

Can we see how many prospective students arrive from AI search?

Orchly counts visits from ChatGPT, Perplexity, Gemini and other AI engines by page, so you can see which program pages they land on. Connect GA4 to put sessions and conversions, like request-info form fills, next to that data. More on AI traffic analytics.