Ahrefs Brand Radar is great for looking up any brand's AI visibility without setup. But it measures a modeled set of prompts built from keyword data, not the questions your buyers actually ask, and tracking your own prompts means paying again on top of a paid Ahrefs plan.
These 10 Brand Radar alternatives track your real prompts, cost less for daily tracking, or act on what they find. Checked September 2026.
Disclosure: Orchly is our product, an agentic AI search optimization platform, so it's on this list. We signed up for most of the tools below and used them ourselves, and some notes come from customers who moved to Orchly from them. We've shared what's good and what isn't for each one, including ours.
Ahrefs Brand Radar alternatives compared
| Tool | Whose prompts | Starting price | Refresh | Market-wide lookups | Does the work | Best for |
|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | Modeled index, custom prompts extra | $199 per platform | Index updates | Yes | No | Market research |
| Orchly | Yours, run live | $49 | Daily | No | Content, outreach, site health and custom agents | Your prompts plus fixes |
| Semrush AI Visibility Toolkit | Yours, plus prompt database | $99 per domain (yearly) | Daily prompts | Prompt research | No | Suite swap |
| Peec AI | Yours, run live | ~€85 | Daily | No | No | Dedicated tracking |
| Profound | Yours, plus consumer panel | Custom | Daily | Prompt Volumes | AI Marketer agents | Real prompt volume |
| Otterly.AI | Yours | $29 | Daily | No | No | Budget |
| Scrunch | Yours, plus industry prompts | $300 ($250 yearly) | Daily | Industry prompts | No | Crawler data |
| SE Visible | Yours | $99 (3 brands) | Daily | No | No | Agencies |
| AthenaHQ | Yours | Free, paid $295 | Credit based | No | Action Center | Wide coverage |
| LLMrefs | Yours | $79 | Weekly | No | No | Flat price |
| Similarweb | Yours, plus clickstream | $99 | Daily | Traffic data | No | AI traffic |
1. Orchly: best agentic Brand Radar alternative to grow your share of AI answers
Brand Radar shows how a brand performs across Ahrefs' prompt index. Orchly shows how you perform on the exact questions your buyers ask, answered live in ChatGPT, Perplexity and AI Overviews every day. Then its agents fix what's missing.
Your buyers' questions, answered live
- Real prompts, real interfaces. You choose the prompts, or pick from Orchly's prompt research, and they run daily through the engines' own interfaces from different locations. Gemini, AI Mode, Claude and Grok are add-ons.
- Prompts by brand and intent. Branded vs non-branded, and commercial, informational or transactional.
- Stable history. Your data comes from your own daily runs, so past numbers don't shift when an index is rebuilt. G2 reviewers of Ahrefs have flagged metrics changing after index updates.
Beyond mentions
- Citations and Mention Gap. Every source AI cites for your prompts, and the ones that name competitors but not you.
- Perception and fact check. Brand Radar doesn't cover sentiment in depth. Orchly shows the attributes AI links to you, objections, and claims that contradict your real facts.
- Query fan-outs and AI shopping. Live fan-out searches from real answers, and your products in ChatGPT shopping.
SEO data and agents in the same tool
- Search Console, GA4 and rank tracking. Clicks, conversions and revenue from Google Search Console and GA4, a rank tracker, an indexing report and Page 360.
- Content, Activation and Site Health agents. Articles and refreshes published to your CMS, outreach to cited sources, and technical fixes, after you approve.
Orchly vs Ahrefs Brand Radar at a glance
| Orchly | Ahrefs Brand Radar | |
|---|---|---|
| Data source | Your prompts, run live daily | Modeled prompt index |
| Entry price | $49/month | $199/month per platform |
| Tracking your own prompts | Included | From $50/month, needs a paid Ahrefs plan |
| Market-wide brand lookups | No | Yes |
| Perception and fact check | Yes | No |
| Search Console and GA4 | Yes | Via Ahrefs tools |
| Backlink database | No | Yes |
| Writes, publishes and does outreach | Yes | No |
Where Orchly falls short
- No market-wide index. You can't look up any brand across millions of prompts without setting them up first.
- No backlink database. Ahrefs' link data is unmatched.
- Engine add-ons. Gemini, AI Mode, Claude and Grok cost extra on Essential and Pro.
Pricing: Essential $49/month (25 prompts daily). Pro $125/month (100 prompts, 5 users). 7-day free trial.
Best for: teams that want to track their own buyers' questions and improve the results.
See Orchly pricing or start a free trial.
2. Semrush AI Visibility Toolkit: best like-for-like suite swap
Semrush, now owned by Adobe, offers a similar suite approach: AI visibility, prompt volume from a 261-million-prompt database, and SEO tools.
- Why switch from Brand Radar. Custom prompt tracking included in the $99 price, and daily prompt updates.
- Where it falls short. 25 prompts per domain, and per-domain pricing.
Pricing: $99/month per domain, billed yearly.
Best for: teams choosing between SEO suites.
3. Peec AI: best dedicated prompt tracker
Peec AI tracks your own prompts daily through the real interfaces, with unlimited seats and 50 prompts to start.
- Why switch from Brand Radar. Your real prompts, measured live, with no index shifts.
- Where it falls short. 3 engines per plan, and no market-wide lookups.
Pricing: Starter about €85/month.
Best for: accurate tracking.
4. Profound: best for real prompt volume
Profound's Prompt Volumes come from a panel of real users, not modeled keywords, which answers Brand Radar's biggest limit.
- Why switch from Brand Radar. Real consumer prompt data plus 9 engines.
- Where it falls short. Enterprise contracts only since September 2026.
Pricing: Custom.
Best for: enterprises.
5. Otterly.AI: best budget alternative
Otterly.AI tracks your own prompts on 4 engines from $29 a month.
- Why switch from Brand Radar. A fraction of the cost for daily tracking.
- Where it falls short. 15 prompts on Lite, and engine add-ons.
Pricing: Lite $29/month.
Best for: small teams.
6. Scrunch: best for AI crawler data
Scrunch includes 350 prompts and 7 engines on its entry plan, plus agent traffic monitoring.
- Why switch from Brand Radar. Many more of your own prompts, plus crawler data.
- Where it falls short. $250 a month minimum on yearly billing.
Pricing: Starter $300/month. 7-day free trial.
Best for: technical teams.
7. SE Visible: best for agencies
SE Ranking's SE Visible tracks linked and unlinked mentions for several brands, with unlimited seats.
- Why switch from Brand Radar. Your own prompts across many brands for one price.
- Where it falls short. Claude is still listed as coming soon, there's no Grok or Copilot, and it tracks without creating content or doing outreach.
Pricing: from $99/month (200 prompts, 3 brands).
Best for: agencies.
8. AthenaHQ: best for wide engine coverage
AthenaHQ tracks 11 models on its Starter plan and adds an Action Center.
- Why switch from Brand Radar. Recommendations on what to fix.
- Where it falls short. Credits limit how many prompts you can track daily.
Pricing: Free tier. Starter $295/month.
Best for: growth teams.
9. LLMrefs: best flat price
LLMrefs covers 10 engines and up to 500 of your own prompts for $79 a month.
- Why switch from Brand Radar. All engines for one flat price.
- Where it falls short. Weekly updates.
Pricing: $79/month.
Best for: budget teams.
10. Similarweb AI Brand Visibility: best for AI traffic data
Similarweb pairs 150 tracked prompts with clickstream data on AI referral traffic, for you and competitors.
- Why switch from Brand Radar. Real traffic data, not just mentions.
- Where it falls short. 1 user per plan.
Pricing: from $99/month.
Best for: market-level traffic analysis.
What changed at Brand Radar in 2026
- January: custom prompt tracking, plus YouTube and Reddit visibility.
- April: Grok added, and API limits raised.
- May: new prompt-based indexes for AI Overviews and AI Mode, plus bot visits and AI traffic on cited pages.
- September: the AI Visibility Index can be bought without an Ahrefs subscription. Custom prompts still need a paid plan.
Brand Radar pricing, explained
- AI Visibility Index: from $199/month per platform, or $699/month for all platforms. Some Ahrefs pages have shown $398 for selected platforms, so check at checkout.
- Custom prompts: from $50/month for 2,500 checks, and only with a paid Ahrefs plan, which starts at $129/month for Lite.
- No free trial.
When to stay with Brand Radar
- You need market research, like checking a competitor's AI visibility before you've set up any prompts.
- You already pay for Ahrefs and rely on its backlink data.
- You want YouTube, TikTok and Reddit visibility in the same tool.
Which Brand Radar alternative should you choose?
- You want your real prompts tracked and the gaps fixed: Orchly.
- You want another SEO suite: Semrush.
- You want accurate dedicated tracking: Peec AI.
- You want real prompt volume data: Profound.
Frequently Asked Questions
Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered discovery platforms. He has over a decade of experience in SEO, product marketing, and growth, and writes about AI search, generative engine optimization (GEO), and organic growth strategies.
