The Semrush AI Visibility Toolkit is the easy choice if your team already lives in Semrush. But 25 tracked prompts per domain gives you a directional read, not a solid number, costs add up per domain and per user, and it measures more than it fixes. Semrush is also now part of Adobe, which closed its $1.87 billion acquisition in April 2026.
These 10 Semrush AI Toolkit alternatives track more prompts for the money, go deeper on AI answers, or do the work. Checked September 2026.
Disclosure: Orchly is our product, an agentic AI search optimization platform, so it's on this list. We signed up for most of the tools below and used them ourselves, and some notes come from customers who moved to Orchly from them. We've shared what's good and what isn't for each one, including ours.
Semrush AI Toolkit alternatives compared
| Tool | Starting price | Prompts on entry plan | Engines on entry plan | Seats | Does the work | Best for |
|---|---|---|---|---|---|---|
| Semrush AI Visibility Toolkit | $99 per domain (yearly) | 25 | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity | Extra users paid | No | Existing Semrush users |
| Orchly | $49 | 25 (100 on Pro) | ChatGPT, Perplexity, AI Overviews (Gemini, AI Mode, Claude, Grok add-ons) | 1 (5 on Pro) | Content, outreach, site health and custom agents | AI depth plus execution |
| Ahrefs Brand Radar | $199 per platform | Modeled index | 7 incl. Grok | Varies | No | Market research |
| Peec AI | ~€85 | 50 | Any 3 | Unlimited | No | Dedicated tracking |
| Profound | Custom | Custom | 9 on Enterprise | Unlimited | AI Marketer agents | Enterprise |
| SE Visible | $99 (3 brands) | Varies by plan | 5 | Unlimited | No | Agencies |
| Otterly.AI | $29 | 15 | 4 | Unlimited | No | Budget |
| AthenaHQ | Free, paid $295 | Credit based | 11 on Starter | Unlimited | Action Center | Many engines |
| Scrunch | $300 ($250 yearly) | 350 | 7 | 3 | No | Technical teams |
| LLMrefs | $79 | Up to 500 | 10 | Unlimited | No | Flat price |
| Writesonic | $79 (yearly) | 50 | ChatGPT, Gemini, AI Overviews | 1 | Content, WordPress | Content teams |
1. Orchly: best Semrush AI Toolkit alternative for SEO and agentic AI search optimization
Orchly gives you the pieces teams usually buy Semrush for, Search Console data, Google rank tracking and site audits, and pairs them with deeper AI answer analysis. Then its agents write, refresh, run outreach and fix technical issues, for $49 a month with 25 prompts, or $125 for 100.
The SEO side you'd miss from Semrush
- Search Console and GA4. Clicks, impressions, conversions and revenue from Google Search Console and GA4, with topic clusters and branded vs non-branded splits.
- Rank tracking and indexing. A Google rank tracker by country and device, plus an indexing report for pages Google skipped.
- Page 360. Each URL's Search Console, GA4 and AI visibility data on one screen.
Deeper AI answer analysis
- Real answers from real interfaces. Prompts run through ChatGPT, Perplexity and AI Overviews the way buyers see them, from different locations. Gemini, AI Mode, Claude and Grok are add-ons.
- Prompts by brand and intent. Branded vs non-branded, and commercial, informational or transactional.
- Mention Gap. Semrush shows prompts where competitors are cited and you aren't. Orchly goes to the source level: the cited pages that name competitors but not you.
- Perception and fact check. Attributes, objections, and AI claims checked against your Brand Brain.
- Query fan-outs and AI shopping. The background searches behind each answer, and your products in ChatGPT shopping.
Agents that do the fixing
- Content, Activation and Site Health agents. New articles and refreshes published to your CMS, outreach to the sources AI cites, and technical fixes, all after you approve.
Orchly vs Semrush AI Toolkit at a glance
| Orchly | Semrush AI Visibility Toolkit | |
|---|---|---|
| Entry price | $49/month | $99/month per domain, billed yearly |
| Tracked prompts | 25, or 100 on Pro | 25, +50 for $60/month |
| Search Console and GA4 | Yes, with revenue | Via the Semrush suite |
| Keyword and backlink database | No | Yes, large |
| Prompt volume estimates | No | Yes |
| Source-level citation gaps | Mention Gap | Prompt-level competitor gaps |
| Fact check against your brand data | Yes | No |
| Writes, publishes and does outreach | Yes | No |
Where Orchly falls short
- No keyword research database. Semrush's keyword and backlink databases are far larger. Orchly suggests prompts from your market and site instead.
- No prompt volume estimates. Semrush estimates how often prompts are asked.
- Engine add-ons. Gemini and AI Mode are included in Semrush's toolkit but cost extra on Orchly.
Pricing: Essential $49/month (25 prompts, 1 site). Pro $125/month (100 prompts, 3 sites, 5 users). 7-day free trial.
Best for: teams that want AI search depth and execution, with the core SEO data built in.
See Orchly pricing or start a free trial.
2. Ahrefs Brand Radar: best for Ahrefs-style market research
Ahrefs Brand Radar looks up any brand across hundreds of millions of modeled prompts, and as of September 2026 can be bought without an Ahrefs plan.
- Why switch from Semrush. A bigger prompt index, Grok coverage since April 2026, and Ahrefs' backlink data.
- Where it falls short. The prompts are modeled, and custom prompts need a paid Ahrefs plan.
Pricing: AI Visibility Index from $199/month per platform.
Best for: research-heavy SEO teams.
3. Peec AI: best dedicated tracker
Peec AI gives you 50 prompts with unlimited seats on its Starter plan, twice Semrush's prompt count, with daily tracking of the real interfaces.
- Why switch from Semrush. More prompts, no per-user fees, and Brand Perception since September 2026.
- Where it falls short. 3 engines per plan, and no SEO data.
Pricing: Starter about €85/month.
Best for: teams that want accurate AI tracking.
4. Profound: best enterprise alternative
Profound offers 9 engines, a consumer prompt-volume panel and AI Marketer agents.
- Why switch from Semrush. Real panel data on prompt volume and enterprise support.
- Where it falls short. Enterprise contracts only since September 2026.
Pricing: Custom.
Best for: large enterprises.
5. SE Visible: best for agencies
SE Ranking's SE Visible prices by brand with unlimited seats, avoiding Semrush's per-domain and per-user costs.
- Why switch from Semrush. 450 prompts across 5 brands on its Core plan.
- Where it falls short. Claude is still listed as coming soon, there's no Grok or Copilot, and it tracks without creating content or doing outreach.
Pricing: from $99/month (200 prompts, 3 brands).
Best for: agencies.
6. Otterly.AI: best budget alternative
Otterly.AI starts at $29 a month with 4 engines, unlimited seats and a GEO audit. It's also a Semrush technology partner.
- Why switch from Semrush. Lower cost and no per-user fees.
- Where it falls short. 15 prompts on Lite, and engine add-ons.
Pricing: Lite $29/month.
Best for: small teams.
7. AthenaHQ: best for many engines
AthenaHQ covers 11 models on its Starter plan, including Claude and Grok, which Semrush keeps for Enterprise.
- Why switch from Semrush. Far more engines, and an Action Center.
- Where it falls short. Credits limit how many prompts you can track.
Pricing: Free tier. Starter $295/month.
Best for: broad engine coverage.
8. Scrunch: best for technical teams
Scrunch includes 350 prompts and 7 engines on its entry plan, plus AI crawler monitoring.
- Why switch from Semrush. 14 times the prompts and crawler data.
- Where it falls short. $250 a month minimum on yearly billing.
Pricing: Starter $300/month. 7-day free trial.
Best for: mid-market technical teams.
9. LLMrefs: best flat-price tracker
LLMrefs covers 10 engines and up to 500 prompts for $79 a month.
- Why switch from Semrush. Many more prompts and engines for less.
- Where it falls short. Weekly updates.
Pricing: $79/month.
Best for: budget teams.
10. Writesonic: best for content creation
Writesonic pairs GEO tracking with an AI writer and WordPress publishing.
- Why switch from Semrush. It creates the content the toolkit recommends.
- Where it falls short. Below Enterprise it tracks only ChatGPT, Gemini and AI Overviews.
Pricing: Starter $79/month billed yearly.
Best for: content teams.
What changed at Semrush in 2026
- April: Adobe completed its acquisition of Semrush.
- May: the AI Visibility database grew to more than 261 million prompts across 32 countries.
- June: Adobe launched "Adobe Brand Visibility" as a combined product.
- August: Semrush released an official Claude connector.
When to stay with Semrush
- Your SEO work already runs in Semrush, and you want AI data without another login.
- You need prompt volume estimates from a large database.
- You track one domain and 25 prompts is enough for a directional view.
Which Semrush AI Toolkit alternative should you choose?
- You want deeper AI data and agents that grow your visibility: Orchly.
- You want market-wide research: Ahrefs Brand Radar.
- You want more prompts for dedicated tracking: Peec AI.
- You manage many client brands: SE Visible.
Frequently Asked Questions
Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered discovery platforms. He has over a decade of experience in SEO, product marketing, and growth, and writes about AI search, generative engine optimization (GEO), and organic growth strategies.
