HubSpot announced it would acquire XFunnel in October 2025, and the product became HubSpot AEO, which launched in public beta in April 2026. HubSpot AEO costs $50 a month but tracks only ChatGPT, Gemini and Perplexity, with 25 prompts on the standalone plan. The old xfunnel.ai site still takes enterprise inquiries, while new investment goes into HubSpot AEO.
Whether you're on legacy XFunnel or weighing HubSpot AEO, these 10 alternatives track more engines, go deeper, or act on the data. Checked September 2026.
Disclosure: we're the team behind Orchly, an agentic AI search optimization platform. We've signed up for most of the tools on this list, and some of the detail comes from customers who used them before switching to us. We've tried to be straight about the good and the bad of each, Orchly included.
XFunnel and HubSpot AEO alternatives compared
| Tool | Starting price | Engines | Google AI Overviews | Execution | Best for |
|---|---|---|---|---|---|
| XFunnel / HubSpot AEO | $50 (HubSpot AEO); XFunnel Enterprise custom | ChatGPT, Gemini, Perplexity (AEO) | No | Drafts inside HubSpot | HubSpot customers |
| Orchly | $49 | ChatGPT, Perplexity, AI Overviews (+4 add-ons) | Included | Content, outreach, site health agents | Depth plus execution |
| Profound | Custom | 9 on Enterprise | Yes | AI Marketer agents | Enterprise |
| Peec AI | ~€85 | Any 3 | Optional | No | Clean tracking |
| AthenaHQ | Free, paid $295 | 11 on Starter | Yes | Action Center | Broad coverage |
| Scrunch | $300 ($250 yearly) | 7 | Yes | No | Technical teams |
| Otterly.AI | $29 | 4 | Yes | No | Budget |
| Semrush AI Visibility Toolkit | $99 per domain (yearly) | 5 | Yes | No | SEO suite |
| Writesonic | $79 (yearly) | 3 below Enterprise | Yes | Content, WordPress | Content teams |
| Rankscale | $20 | 17+ | Yes | No | Granular control |
1. Orchly: best XFunnel alternative to get cited across more AI engines
For about the same price as HubSpot AEO, Orchly tracks Google AI Overviews alongside ChatGPT and Perplexity, and its agents publish content to any CMS, run outreach and fix your site, not only inside HubSpot.
Coverage HubSpot AEO doesn't have
- Google AI Overviews included, with AI Mode, Gemini, Claude and Grok as add-ons. HubSpot AEO doesn't track Google's AI features or Claude.
- Prompts by brand and intent. Branded vs non-branded, and commercial, informational or transactional.
- Perception and fact check. Attributes, objections, and AI claims checked against your Brand Brain.
- Mention Gap and query fan-outs. Cited sources that skip you, and the background searches behind answers.
Agents that work beyond HubSpot
- Content Agent. Publishes approved articles and refreshes to WordPress, Webflow, Framer, Wix, Sanity or Ghost.
- Activation Agent. XFunnel's enterprise plan offered managed Reddit and affiliate work. Orchly's Activation Agent runs outreach to publishers, Reddit threads and YouTube videos from your inbox.
- Site Health Agent. Technical and AI search fixes.
Search data
- Search Console and GA4. Clicks, conversions and revenue from Google Search Console and GA4, next to AI visibility.
Where Orchly falls short
- No HubSpot CRM tie-in. HubSpot AEO suggests prompts from your CRM data and drafts content inside HubSpot.
- Same prompt count at entry. Both start at 25 prompts.
Pricing: Essential $49/month (25 prompts daily). Pro $125/month (100 prompts, 5 users). 7-day free trial.
Best for: teams that want broader coverage and agents that publish to any CMS.
See Orchly pricing or start a free trial.
2. HubSpot AEO: best for HubSpot customers
HubSpot AEO is XFunnel's successor. It tracks visibility, sentiment, share of voice and citations, and since August 2026 estimates the citation lift of each recommendation.
- Why choose it. Included in Marketing Hub Pro and Enterprise, with CRM-based prompt suggestions.
- Where it falls short. Only ChatGPT, Gemini and Perplexity, 25 prompts standalone, and still in beta.
Pricing: $50/month ($45 billed yearly) standalone.
Best for: HubSpot users.
3. Profound: best enterprise replacement
Profound serves the same enterprise buyers XFunnel did, with 9 engines and AI Marketer agents.
- Why switch from XFunnel. A focused, heavily funded AI visibility platform.
- Where it falls short. Enterprise contracts only.
Pricing: Custom.
Best for: large enterprises.
4. Peec AI: best clean tracker
Peec AI tracks 3 engines daily with unlimited seats.
- Why switch from XFunnel. Self-serve and transparent.
- Where it falls short. No content.
Pricing: Starter about €85/month.
Best for: teams with their own writers.
5. AthenaHQ: best for many engines
AthenaHQ covers 11 models on its Starter plan, with an Action Center.
- Why switch from XFunnel. Broad coverage at a published price.
- Where it falls short. Credits limit prompt volume.
Pricing: Free tier. Starter $295/month.
Best for: broad coverage.
6. Scrunch: best for technical teams
Scrunch includes 7 engines and AI crawler monitoring.
- Why switch from XFunnel. Claude and Meta AI included.
- Where it falls short. $250 a month minimum on yearly billing.
Pricing: Starter $300/month. 7-day free trial.
Best for: mid-market teams.
7. Otterly.AI: best budget alternative
Otterly.AI tracks 4 engines, including AI Overviews and Copilot, from $29.
- Why switch from HubSpot AEO. Google AI Overviews and a lower price.
- Where it falls short. No content.
Pricing: Lite $29/month.
Best for: small teams.
8. Semrush AI Visibility Toolkit: best inside an SEO suite
Semrush tracks 5 engines with prompt volume, inside its SEO suite.
- Why switch from XFunnel. SEO and AI data together.
- Where it falls short. 25 prompts per domain.
Pricing: $99/month per domain, billed yearly.
Best for: Semrush users.
9. Writesonic: best for content-led teams
Writesonic pairs GEO tracking with writing and WordPress publishing.
- Why switch from XFunnel. Content creation built in.
- Where it falls short. Below Enterprise, only ChatGPT, Gemini and AI Overviews.
Pricing: Starter $79/month billed yearly.
Best for: writing volume.
10. Rankscale: best for granular control
Rankscale covers 17+ engines with cadence set per prompt.
- Why switch from XFunnel. Many engines for very little.
- Where it falls short. Sparse reporting.
Pricing: from $20/month.
Best for: hands-on SEOs.
What happened to XFunnel
- October 2025: HubSpot announced it would acquire XFunnel, its first Israeli acquisition.
- April 2026: HubSpot AEO launched in public beta, built on XFunnel's technology, at $50 a month.
- Today: xfunnel.ai still lists a free audit and a custom Enterprise plan with managed services. Reports that all accounts are being moved to HubSpot aren't confirmed by HubSpot.
Which XFunnel alternative should you choose?
- You want broader coverage and agents that publish anywhere: Orchly.
- You live in HubSpot: HubSpot AEO.
- You're an enterprise: Profound.
Frequently Asked Questions
Growth and marketing professional with experience in SEO, content strategy, and organic growth. Started my career as a freelance marketer helping businesses improve their online presence through SEO and content marketing. Currently Head of Growth at Orchly.ai, focusing on helping brands improve their visibility across search engines and AI-driven discovery platforms.
Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered discovery platforms. He has over a decade of experience in SEO, product marketing, and growth, and writes about AI search, generative engine optimization (GEO), and organic growth strategies.
