Microsoft Copilot rank tracking tools show whether Copilot mentions your brand, where you appear in its answer, and which pages it cites. Copilot answers from Bing's index, and Microsoft says the Copilot family of apps passed 150 million monthly users, much of it inside Windows, Edge and Microsoft 365.
Many lists recommend tools for Copilot that don't actually track it. We checked each tool's pricing page and noted exactly what each one covers. Checked September 2026.
Disclosure: Orchly is our product, an agentic AI search optimization platform, so it's on this list. We signed up for most of the tools below and used them ourselves, and some notes come from customers who moved to Orchly from them. We've shared what's good and what isn't for each one, including ours.
Copilot rank tracking tools compared
| Tool | Copilot coverage | Refresh | Competitor data | Starting price | Best for |
|---|---|---|---|---|---|
| Orchly | Free Copilot rank tracker; daily tracking on ChatGPT, Perplexity, AI Overviews and add-ons | Daily | Yes | $49 | Tracking and improving AI visibility in one platform |
| Bing Webmaster Tools | Your citations and grounding queries | Ongoing | No | Free | Native Microsoft data |
| Peec AI | Default pool (3 chosen) | Daily | Yes | ~€85 | Daily tracking |
| Otterly.AI | Included | Daily | Yes | $29 | Budget tracking |
| ZipTie | Included, plus Bing AI answers | Per query | Yes | ~$43 | Bing-focused SEOs |
| AthenaHQ | Free tier | Credit based | Yes | Free | Trying at no cost |
| LLMrefs | Included | Weekly | Yes | $79 | Flat price |
| Ahrefs Brand Radar | Included | Modeled | Yes | $199 per platform | Research |
| Keyword.com | Credit add-on | Hourly to weekly | Yes | $3 + credits | Small budgets |
| Rankscale | Credits | Configurable | Yes | $20 | Cadence control |
1. Orchly: best agentic AI search optimization platform overall
Copilot is one of several assistants your buyers use. Orchly tracks your brand across ChatGPT, Perplexity and Google AI Overviews, with Gemini, AI Mode, Claude and Grok as add-ons, then its agents fix what's holding you back. You can also check Copilot anytime with Orchly's free Copilot rank tracker.
Visibility, perception and citations
- Mentions, position and share of voice for every prompt and competitor, with prompts tagged branded or non-branded and by intent.
- Citations and Mention Gap. Every source AI engines cite, and the ones that mention competitors but not you.
- Perception and fact check. The attributes AI links to your brand, the objections it raises, and claims that contradict your real pricing and features.
Search Console, GA4 and AI traffic
- Organic data next to AI data. Clicks, conversions and revenue from Google Search Console and GA4, an indexing report, and Page 360 for every URL.
- AI traffic analytics. AI bot crawls and the real visitors AI engines send you, shown separately. Available on Pro.
Agents that improve visibility on Bing and beyond
Copilot only cites pages Bing indexes and trusts, and the same work helps every AI engine.
- Site Health Agent. Audits every page for crawl, indexing and AI search issues, and ranks the fixes.
- Content Agent. Proposes new pages and refreshes for the questions buyers ask, then drafts and publishes them after you approve.
- Activation Agent. Runs outreach to the publishers, Reddit threads and videos AI engines cite.
Where Orchly falls short
- Copilot isn't in daily tracking yet. Use the free Copilot rank tracker for checks, or pair Orchly with Bing Webmaster Tools.
Pricing: Essential $49/month. Pro $125/month (100 prompts, 5 users, AI traffic analytics, custom agents). 7-day free trial.
Best for: teams that want one platform to track AI visibility and improve it.
See Orchly pricing or start a free trial.
2. Bing Webmaster Tools: best free native data
Microsoft's own AI Performance report in Bing Webmaster Tools, launched in preview in February 2026, shows how often your pages are cited in Copilot and Bing's AI answers, and the grounding queries behind them.
- What it captures: citations per page and grounding queries, straight from Microsoft.
- Where it falls short. No competitor data, and no view of answers where you weren't cited.
Pricing: free.
Best for: every site. Set it up first.
3. Peec AI: best daily Copilot tracker
Peec AI includes Copilot in its default model pool and scrapes the real interface daily, with unlimited seats.
- Where it falls short. Copilot counts toward the 3 engines on each plan.
Pricing: Starter about €85/month.
Best for: teams that want accurate daily Copilot data.
4. Otterly.AI: best budget Copilot tracker
Otterly.AI includes Copilot on every plan from $29 a month, alongside ChatGPT, AI Overviews and Perplexity.
- Where it falls short. 15 prompts on Lite.
Pricing: Lite $29/month, Standard $189/month.
Best for: small teams.
5. ZipTie: best for Copilot plus Bing AI Overviews
ZipTie tracks Copilot and Bing's own AI answers in a real browser, next to Google's AI Overviews, and stores screenshots.
- Where it falls short. Usage-based pricing is hard to predict.
Pricing: from about $43/month.
Best for: SEOs who care about Bing.
6. AthenaHQ: best free tier with Copilot
AthenaHQ's free tier includes Copilot with 4 other engines.
- Where it falls short. 300 credits go quickly, and paid plans jump to $295.
Pricing: Free tier. Starter $295/month.
Best for: trying Copilot tracking at no cost.
7. LLMrefs: best flat price
LLMrefs includes Copilot with 9 other engines for $79 a month.
- Where it falls short. Weekly updates.
Pricing: $79/month.
Best for: budget multi-engine tracking.
8. Ahrefs Brand Radar: best for Copilot research
Ahrefs Brand Radar covers Copilot in its prompt index and publishes the domains Copilot cites most.
- Where it falls short. Modeled prompts, not your own live tracking.
Pricing: from $199/month per platform.
Best for: competitive research.
9. Keyword.com: best low-cost add-on
Keyword.com tracks Copilot through a credit-based AI add-on on top of its rank tracker.
- Where it falls short. Credits run out fast across several engines.
Pricing: rank tracking from $3/month, plus AI credits.
Best for: small budgets.
10. Rankscale: best for cadence control
Rankscale tracks Copilot at the same credit cost as other engines, with configurable refresh.
- Where it falls short. Light reporting.
Pricing: from $20/month.
Best for: hands-on SEOs.
Tools that don't track Copilot
Some lists recommend these for Copilot, but as of September 2026 their pricing pages don't include it: Scrunch, SE Ranking, Promptwatch, Promptmonitor, Trakkr, Nightwatch and Knowatoa. Profound tracks Copilot only on Enterprise.
How Copilot picks its sources
- It uses Bing's index. If Bing doesn't index or trust a page, Copilot won't cite it. Submit your sitemap in Bing Webmaster Tools.
- It favors retail and reference sites. Ahrefs found in September 2026 Amazon (16.8%), Walmart (12.6%) and Wikipedia (7.6%) lead Copilot's citations.
- A few pages get most citations. A February 2026 Search Influence study found the top 4 pages earned 90% of citations on one site.
- It sells now. Microsoft launched Copilot Checkout in January 2026, so product pages matter more.
Which Copilot rank tracker should you choose?
- You want one platform to track AI visibility and improve it: Orchly.
- You want free Copilot data today: Bing Webmaster Tools.
- You want daily Copilot tracking: Peec AI or Otterly.AI.
- You care about Bing's AI answers too: ZipTie.
Frequently Asked Questions
Shivam Kumar is the founder of Orchly.ai, a platform that helps brands understand and improve their visibility across search engines and AI-powered discovery platforms. He has over a decade of experience in SEO, product marketing, and growth, and writes about AI search, generative engine optimization (GEO), and organic growth strategies.
Growth and marketing professional with experience in SEO, content strategy, and organic growth. Started my career as a freelance marketer helping businesses improve their online presence through SEO and content marketing. Currently Head of Growth at Orchly.ai, focusing on helping brands improve their visibility across search engines and AI-driven discovery platforms.
