How to read AI traffic analytics and logs

AI Traffic Analytics has two tabs. Analytics gives you the charts and totals; the Traffic log gives you the raw, request-by-request detail. This guide covers how to read both, and what the bot types actually mean.

The Analytics tab

The Analytics tab answers the big questions: how much AI traffic you’re getting, from which platforms, and to which pages. Bot and human visits are split per platform up top, with a trend chart below and breakdowns by Platforms, Pages, and Countries. For the full tour of that view, see how to track AI crawler and referral traffic.

The Traffic log

When you want to see exactly who hit what, switch to the Traffic log. Every request is one row.

Each row shows:

Column	What it shows
Date Visited	When the request happened
Method / Status	The HTTP method (GET) and response code (200)
IP	The requesting IP address
Path	The page that was requested
Country	Where the request came from
Platform	The company behind it (OpenAI, Anthropic, Perplexity, Google, Bing)
Bot Type	The kind of visit (see below)
Bot	The specific bot or referral, like ChatGPT-User or Googlebot

What the bot types mean

The Bot Type column tells you why something hit your page:

• AI Chatbot, an AI assistant fetching your page to answer a user right now (ChatGPT-User, ClaudeBot, Google-Extended).
• Search AI, an AI search engine’s crawler (PerplexityBot).
• Search Indexing, a traditional search crawler (Googlebot, Bingbot).
• Human Visit, a real person arriving from an AI product as a referral.

Export it

Both tabs export. Use Export CSV on the Traffic log to pull raw requests into a spreadsheet for deeper analysis or to share with a developer, and Columns to choose what to include.