How to group pages into content groups
Content groups bundle pages by URL rules so you can measure organic performance for a whole section of your site at once.
Topic clusters group your keywords. Content groups do the same thing for your pages. They bundle URLs by rule so you can measure organic performance for a whole section of your site, your blog, your product pages, a single category, instead of scrolling through hundreds of individual URLs.
You’ll set them up under Organic Traffic → Settings, in the same place as your branded keywords and topic clusters.
How content groups work
A content group is a name plus one or more URL rules. Any page whose URL matches a rule joins the group. Rules use simple operators:
- contains, the URL includes a string (for example, contains
/blog/). - equals, the URL matches exactly.
- not contains, the URL does not include a string, handy for carving out a section.
Combine rules to get precise. A “Blog” group might be URL contains /blog/, while a “Money pages” group might be contains /pricing or contains /demo.
Create a content group
- Open the Settings tab on Organic Traffic.
- Find the Content Groups section.
- Give the group a name that matches how you report (Blog, Docs, Product, Landing pages).
- Add one or more URL rules using the operators above.
- Save it.
The most useful groups line up with how your site is actually organized and how your team talks about it. If everyone calls them “money pages,” name the group that. Reports land better when the labels match the language people already use.
See content groups in action
On the Dashboard tab, open the Pages table and group by your content groups. Now clicks, impressions, CTR, and position roll up per section, so you can answer questions like “is the blog growing faster than the product pages?” in one glance instead of a spreadsheet. See the organic search dashboard for the full breakdown.