How to track SEO performance by content group
Content groups bundle pages by URL rules so you can measure organic performance for a whole section of your site at once.
Content groups let you track SEO performance for a whole section of your site at once, like the blog, the docs, product pages or one category. You build each group from URL rules. Topic clusters do this for keywords. Content groups do it for pages.
You set them up under Analytics → Organic Traffic → Settings, in the Content Groups section below Branded Keywords and Topic Clusters.
How do content groups work?
A content group is a name plus one or more conditions. Conditions run against the page path, so a rule like contains /blog/ puts every blog post in the group.
Each condition uses one of three operators:
- contains: the path includes the value, like
/blog/. Not case sensitive. - equals: the path matches the value exactly, like
/pricing. - doesn’t contain: the path does not include the value. Handy for carving something out of a section.
The match setting decides how conditions combine:
- all: a page has to meet every condition. Use it to narrow, like blog posts from 2026 (contains
/blog/and contains2026). - any: one condition is enough. Use it to gather unrelated paths into one group, like “Money pages” = contains
/pricingor contains/demo.
How to create a content group
- Open Organic Traffic and go to the Settings tab.
- In Content Groups, click New group.
- Type a Group name that matches how you report, like Blog, Docs or Product.
- Pick all or any next to match.
- Choose an operator and type the value in value (e.g. blog).
- Click Add condition for each extra rule.
- Click Save.
Saved groups show their rules underneath the name, like “contains: /blog/ and doesn’t contain: /tag/”. To remove a group, click the x on its row.
The most useful groups follow how your site is organized and how your team talks about it. If everyone says “money pages”, name the group that. Reports land better when the labels match the words people already use.
Where to see SEO performance by content group
On the Dashboard tab, open Pages and switch View by to Content Groups. This works for Search Console, Analytics (GA4) and the combined view, so you can compare clicks and position with sessions, conversions and revenue per section.
Now “is the blog growing faster than the product pages?” takes one glance instead of a spreadsheet. See how to track organic search traffic in Orchly for the rest of the dashboard.
Content groups vs topic clusters
| Content groups | Topic clusters | |
|---|---|---|
| Groups | Pages, by path | Search queries, by keyword |
| Rules | contains, equals, doesn’t contain, with all or any | A query joins if it contains any keyword |
| Data | Search Console and GA4 | Search Console only |
| Where | Pages tab, View by Content Groups | Keywords tab, View by Topic Clusters |
Use both. Clusters tell you which topics are winning, groups tell you which parts of your site are. Set clusters up in how to organize keywords into SEO topic clusters.