AI prompt tracking: see which prompts mention you

The Prompts tab shows every tracked prompt, your visibility, position and sentiment on each, and the full AI answers behind the numbers.

Updated on September 28, 2026

AI prompt tracking shows you which prompts mention your brand. Open AI Visibility and click the Prompts tab. Every question you track is listed with how often ChatGPT, Perplexity, Google AI Overviews and your other engines name you in the answer, where you rank, and who else gets mentioned.

It’s the most practical screen in AI visibility tracking, because each row is a question a buyer asks and each low score is a page you could write.

AI Visibility Prompts tab with a topic list on the left and a table of prompts showing Visibility, Sentiment, Position, SOV, Web Search, Mentions and Branding
The Prompts tab: topics on the left, one row per tracked prompt.

How the AI prompt tracking table is laid out

  • Topics on the left. Click a topic to narrow the table to its prompts, or All topics to see everything. Add creates a new topic.
  • Filters across the top: the brand picker, All tags, All branding, All intents, All Platforms and the date range. The tags filter appears once you’ve created a tag.
  • Search prompts… to find a question by text.
  • Group by prompt or Group by topic to switch between one row per prompt and one summary row per topic.
  • Export and Columns on the right.
  • Add prompts to track more questions.

What each column means

ColumnWhat it tells you
PromptThe tracked question. A Paused badge means it isn’t running.
VisibilityHow often your brand is named in this prompt’s answers, with the change on the previous period
SentimentHow favorably your brand reads in these answers, from 0 to 100
PositionWhere you’re named on average. 1 is first, lower is better
SOVYour share of all brand mentions in this prompt’s answers
Web SearchHow often a model ran a live web search to answer, instead of answering from memory
MentionsThe brands named in the answers, yours included
BrandingWhether the prompt names your brand: Branded or Non-branded
IntentInformational, Commercial or Transactional
TagsYour own labels
LocationThe market the prompt runs for
Next RunWhen the prompt runs again
Web Search tells you which prompts are winnable

A prompt with a high Web Search rate is one where the model reads pages before answering. That’s where a new or better page can earn a citation. Prompts answered from memory move more slowly.

Branding, Intent and Tags are editable right in the table. Click a cell to change it. Tag and label prompts covers how the labels work.

Open a prompt to read the actual answers

Click any row to open the prompt drawer. Pick a platform at the top, or leave it on All Platforms.

Prompt detail drawer with Visibility, Average Position and Citation Share tabs, a Visibility over time bar chart, brand visibility list, and a Responses table with Mentioned in response column
The prompt drawer: the trend for this one question, the brands that win it, and every response.

Three metric tabs chart this prompt over time: Visibility, Average Position and Citation Share. Next to the chart, every brand that appears for the prompt is listed with its score, and you can tick brands to plot them side by side.

Below that are two more tabs:

  • Responses lists every run with Time, Mentioned in response?, Position, Mentions and Platform. Open a response to read the full answer.
  • Citations lists the sources those answers cited, with Source, Source Type, Content Type, Mentioned, Content and Used. Export downloads the list.

This is where “0% on this prompt” turns into something you can act on. You can read the exact answer that left you out and the pages it trusted instead.

How to find the prompts worth fixing

  1. Filter All branding to Non-branded. Branded prompts name you, so you’ll nearly always show up. Non-branded ones are where buyers discover options.
  2. Sort by Visibility, lowest first.
  3. Look at Mentions to see who wins each question instead of you.
  4. Open the prompt, go to Citations, and note the pages that keep coming up.
  5. Write or improve a page that answers the question directly, or get mentioned on the pages already cited. Track AI citations and query fan-out help you pick which.

Add, pause and organize prompts

Add prompts opens a menu with three options:

Tick rows to act on several prompts at once: add or remove tags, Assign topic, Set branding, Set intent, Activate or Deactivate. Deactivated prompts keep their history and stop counting toward your prompt limit.

Your prompt limit is shared

The limit on your plan covers active prompts across every workspace in your organization. You can see what’s used in the sidebar and in Settings, Topics & Prompts.

To see how you compare with every competitor across all prompts at once, use the Performance Matrix.

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